Where to Sell Your Domain Names: Complete Marketplace Guide (2025)

Quick Answer

Table of Contents

Understanding Domain Marketplaces

Types of Domain Selling Platforms

1. Marketplace Platforms:

• Curated inventory with search and browse
• Built-in buyer traffic
• Escrow and transfer services
• Examples: Dan.com, Sedo, Afternic

2. Auction Platforms:

• Time-limited bidding
• Competitive pricing discovery
• Urgency drives sales
• Examples: GoDaddy Auctions, NameJet, SnapNames

3. Broker Services:

• Personal representation
• Outreach to qualified buyers
• Negotiation on your behalf
• Examples: Sedo Premium Brokerage, Media Options

4. Direct Sales:

• Landing page on the domain
• Buyer contacts you directly
• Full control over process
• No marketplace fees

How Marketplaces Make Money

Commission models:

Seller commission:

Platform charges seller a percentage of sale price:
- Dan.com: 0%
- Sedo: 10-15%
- Afternic Fast Lane: 20%
- Flippa: 10%
- GoDaddy Auctions: 0%

Buyer commission:

Platform charges buyer an additional fee:
- Dan.com: 0%
- Sedo: 10%
- Afternic: 0%
- Flippa: 0%
- GoDaddy Auctions: 0%

Total transaction cost = Seller fee + Buyer fee
Example: Sedo = 10% seller + 10% buyer = 20% total

Payment processing fees (how zero-commission platforms make money):

Dan.com:
- Credit card: 2.9% + $0.30 (absorbed by platform)
- Payment plans: Interest earned on installments
- Wire transfer: Free

Platform earns on:
- Volume payment processing
- Payment plan financing
- Optional premium services

Buyer Demographics by Platform

Dan.com:

• Tech-savvy buyers
• Startups and small businesses
• US/European focus
• Age 25-45
• Appreciate modern UX and instant checkout

Sedo:

• International buyers (43% European)
• Enterprise companies
• Domain investors
• Large corporations
• Age 30-55

Afternic:

• GoDaddy customer base
• Small business owners
• First-time domain buyers
• US-heavy demographic
• Age 30-50

GoDaddy Auctions:

• Domain investors
• Bargain hunters
• Portfolio builders
• Age 25-60
• High comfort with auction format

Flippa:

• Entrepreneurs
• Website flippers
• Startup founders
• Age 25-40
• Looking for turnkey businesses

Dan.com: Zero Commission Leader

⚠️ Important Update (June 2025): Dan.com was shut down by GoDaddy on June 27, 2025. All Dan.com sellers and listings were migrated to Afternic. The information below is preserved for historical reference only. If you were a Dan.com user, your listings are now on Afternic. Consider Afternic or Sedo as alternatives.

Platform Overview

Company: Dan.com BV (Netherlands) - Shut down June 2025 Founded: 2017 Volume: Migrated to Afternic Focus: Premium domains with modern technology (historical)

Key selling points (historical - no longer applicable): ✓ 0% seller commission (keep 100% of sale price) ✓ 0% buyer fee (competitive advantage) ✓ Fast transfer technology (3-5 days average) ✓ Payment plan options ✓ Modern, streamlined platform

Fee Structure

Seller fees: $0 (0%) Buyer fees: $0 (0%) Listing: Free, unlimited Transfer fee: Included Optional upgrades: Fast Transfer ($99)

What this means:

Example sale: $5,000 domain

Dan.com:
- Sale price: $5,000
- Commission: $0
- You receive: $5,000
- Buyer pays: $5,000

Sedo comparison:
- List at: $5,882 (to net $5,000 after 10% commission)
- Seller commission: $588
- Buyer commission: $588
- You receive: $5,294
- Buyer pays: $6,470

Dan.com advantage:
- You can price at $5,000 and still net $5,000
- Buyer saves $1,470 vs Sedo
- More competitive pricing = faster sale

Best Features

1. Instant checkout experience:

• Amazon-like buying process
• One-click purchase option
• Mobile-optimized
• No negotiation required for Buy Now

2. Payment flexibility:

Accepted methods:
- Credit cards (up to $10,000)
- Bank transfer (ACH, wire)
- PayPal
- Cryptocurrency (Bitcoin, Ethereum, USDC)

Payment plans:
- 60 days: Interest-free
- 6 months: Low interest
- 12-60 months: Financing available

Advantage: Payment plans attract buyers who can't pay full amount upfront

3. Professional landing pages:

• Auto-generated for each domain
• Customizable design and content
• Upload logo or branded image
• Social proof (views, watchers)
• Professional presentation increases trust

4. Fast transfer technology:

• Average 3-5 days (vs industry standard 7-14 days)
• Automated transfer process
• Push transfers when possible
• Real-time status tracking
• SMS and email notifications

5. Make Offer system:

Offer workflow:
1. Buyer submits offer below asking price
2. You receive instant notification (email, SMS)
3. Options:
   - Accept offer (sale completed)
   - Decline offer
   - Counter with different price
4. Negotiation tracked in dashboard
5. Agreement reached = instant escrow process

Settings you control:
- Auto-decline threshold (e.g., reject offers below $2,000)
- Auto-accept threshold (e.g., accept offers at $10,000+)
- Response template messages

Best For

Ideal sellers: ✓ Premium domains ($2,000-$100,000) ✓ Want to keep 100% of sale price ✓ Value modern UX and fast transfers ✓ Target tech-savvy buyers ✓ Appreciate payment plan options

Ideal domains: ✓ Brandable domains ✓ Keyword domains with clear value ✓ .com and premium TLDs (.io, .ai, .co) ✓ Domains priced $1,000+

Less ideal for: ✗ Domains under $500 (limited buyer traffic) ✗ Non-.com extensions without clear value ✗ Need for broker services (not offered)

Listing Strategy

Step 1: Create account (free)

Sign up at Dan.com
Verify email address
Add payment method for receiving funds

Step 2: List domain

Add domain to account:
- Enter domain name
- Set Buy Now price
- Enable Make Offer (recommended)
- Set minimum offer amount
- Choose payment plan options

Pricing strategy:
- Research comparable sales (NameBio.com)
- Price 10-15% below commission platforms (you still net more)
- Enable Make Offer to test market
- Start at high end of range, can always lower

Step 3: Customize landing page

Landing page optimization:
- Upload logo or branded image (increases credibility)
- Write compelling description (300+ words):
  - Use cases for the domain
  - Keywords it contains
  - Industries it fits
  - Potential brandability
- Add category tags (helps buyers find you)
- Showcase domain metrics if impressive:
  - Age (if 10+ years)
  - Search volume for keywords
  - Previous website screenshots (if professional)

Step 4: Optimize for sales

Settings to enable:
✓ Make Offer (capture buyers who won't pay full price)
✓ Payment plans (increases buyer pool)
✓ Auto-decline below $X (saves time on lowballs)
✓ Notifications (email + SMS for instant awareness)

Pricing tactics:
- Price 10-15% below what you'd list on Sedo/Afternic
- Your zero commission = competitive advantage
- Example: Sedo at $10,000, Dan.com at $8,500
  - Sedo: You net $9,000, buyer pays $11,000
  - Dan.com: You net $8,500, buyer pays $8,500
  - Buyer saves $2,500 = faster sale for you

Step 5: Respond promptly to offers

Best practices:
- Respond within 24 hours (preferably same day)
- Don't reject offers immediately (counter instead)
- Use counter-offer to meet in middle
- Professional, courteous communication
- Close deals quickly when fair price reached

Example negotiation:
Asking: $10,000
Offer 1: $5,000 (too low)
Your counter: $8,500 (15% discount)
Offer 2: $7,000
Your counter: $7,750 (final offer)
Agreed: $7,750

Result: Sold for 77.5% of asking price
Time: 3 days of negotiation
Outcome: Better than waiting 6 months for full price

Success Metrics

Average performance (Dan.com 2024 data):

• Median sale price: $2,500
• Average time to sale: 45 days
• Conversion rate: ~8% of listings sell annually
• Payment plan usage: 30% of sales over $5,000
• Average discount from asking: 15-20%

Notable sales:

• Hey.com: $8 million (2020)
• Various $10,000-$100,000 sales daily
• Thousands of $1,000-$10,000 transactions monthly

Afternic Fast Lane: Distribution Powerhouse

Platform Overview

Company: Afternic (GoDaddy subsidiary) Founded: 1999 (acquired by GoDaddy 2013) Volume: 5+ million listed domains Focus: Distribution network, .com domains

Key selling point: Fast Lane distributes your domain to 100+ registrar marketplaces including GoDaddy domain search (the world's largest registrar with 84+ million domains under management).

Fee Structure

Fast Lane (recommended for maximum exposure):

• Seller commission: 20% of sale price
• Buyer fee: $0
• Distribution: 100+ registrar partners

Premium Select:

• Seller commission: 15%
• Features: Featured placement, marketing support
• Distribution: Fast Lane + premium placement

Standard Listing:

• Seller commission: 0%
• Distribution: Afternic.com only (minimal exposure)
• Not recommended: Limited traffic

Why Fast Lane 20% is worth it:

Fast Lane value proposition:

Without Fast Lane (0% commission):
- Listed on Afternic.com only
- ~10,000 monthly visitors
- Low probability of sale
- Time to sale: 180+ days

With Fast Lane (20% commission):
- Listed on GoDaddy.com domain search
- Listed on 100+ registrar marketplaces
- ~50 million monthly potential views
- Higher probability of sale
- Time to sale: 60-90 days

ROI calculation:
Domain value: $5,000

Scenario A: Standard listing, sells in 360 days (if at all)
Annual renewal cost: $12
Opportunity cost: $5,000 tied up for year
Commission: $0
Net: $5,000 (eventually)

Scenario B: Fast Lane, sells in 60 days
Commission: $1,000 (20%)
Net: $4,000
Time savings: 300 days
Freed capital: $4,000 to reinvest in 2 months

Conclusion: Fast Lane's distribution justifies 20% commission

Fast Lane Distribution

How it works:

When someone searches for a domain on GoDaddy (or partner registrars) and it's already registered, they see:

Search: CoffeeBlog.net

Results page shows:
"CoffeeBlog.net is taken, but these are available:

Premium Domains:
CoffeeBlog.com - $3,500 [BUY NOW]
CoffeeBlogger.com - $1,200 [BUY NOW]
TheCoffeeBlog.com - $2,800 [BUY NOW]

If CoffeeBlog.com is your domain on Fast Lane:
- Appears prominently in search results
- "BUY NOW" button for instant purchase
- Buyer never leaves GoDaddy
- Seamless checkout experience

Partner network includes:

• GoDaddy.com (84+ million domains, largest registrar)
• Namecheap.com (15+ million domains)
• Network Solutions (6+ million domains)
• 1&1 IONOS (8+ million domains)
• Register.com
• 100+ other registrars worldwide

Reach:

• 50+ million searches monthly
• Buyers actively looking for domains
• Point of need (searching for domain right now)
• High intent (ready to purchase)

Best Features

1. Instant transfer capability:

Transfer process:
1. Buyer purchases on GoDaddy
2. Payment processed immediately
3. Domain pushed to buyer's GoDaddy account
4. Transfer completes in minutes to hours
5. No auth codes or waiting

Advantage: Seamless buyer experience increases conversion

2. Make Offer system:

• Buyers can make offers below asking price
• You receive notification
• Accept, decline, or counter
• Negotiation platform built in

3. Domain lander:

• Free parking page
• Professional design
• "Make Offer" button
• Basic analytics (views, clicks)

4. No buyer commission:

Comparison:
Afternic: Seller pays 20%, buyer pays $0
Sedo: Seller pays 10%, buyer pays 10% (20% total)

Buyer perspective:
Afternic at $5,000 = buyer pays $5,000
Sedo at $5,000 = buyer pays $5,500

Result: Afternic is cheaper for buyer = higher conversion

Best For

Ideal sellers: ✓ .com domain owners ✓ Want maximum exposure ✓ Don't mind 20% commission for distribution ✓ Value GoDaddy's massive traffic ✓ Need fast transfers

Ideal domains: ✓ .com domains exclusively (Fast Lane focus) ✓ $1,000-$50,000 range ✓ Generic and geo-local domains ✓ Exact match domains (EMDs) ✓ Domains that fit common search patterns

Less ideal for: ✗ Non-.com extensions (limited Fast Lane exposure) ✗ Very high-value domains $100,000+ (broker better) ✗ Domains under $500 (commission too high relative to value)

Listing Strategy

Step 1: Create Afternic account

Sign up at Afternic.com
Verify email
Add domains to portfolio

Step 2: Enable Fast Lane (critical)

For each domain:
1. Add to Afternic account
2. Enable "Fast Lane" distribution
3. Accept 20% commission terms
4. Set Buy Now price
5. Enable Make Offer (recommended)

Important: Fast Lane is opt-in, must enable manually

Step 3: Pricing for Fast Lane

Pricing strategy:
- Price at market rate (don't inflate to cover commission)
- Fast Lane exposure justifies the 20% fee
- Competitive pricing = higher conversion in search results

Example:
Domain value: $5,000 (based on comparables)

Wrong approach:
List at $6,250 to net $5,000 after 20% commission
Problem: Price too high, won't appear competitive in search

Right approach:
List at $5,000
Accept you'll net $4,000 after commission
Advantage: Competitive price in search results = faster sale

Rationale: Selling quickly at $4,000 net is better than
waiting 6-12 months for $5,000 (tied up capital, renewal fees)

Step 4: Make Offer settings

Configure:
- Minimum offer amount: $2,000 (40% of asking)
- Auto-decline below minimum: Yes
- Email notifications: Enabled
- Response time target: Within 24 hours

Step 5: Promote via other channels

Fast Lane reaches GoDaddy users, but also:
- Add domain to your own website portfolio page
- Link to Afternic listing
- Share on domain forums (NamePros)
- Social media promotion (if appropriate)

Success Metrics

Average performance:

• 50% of Afternic sales come through Fast Lane distribution
• Average premium over standard listing: 15-25%
• Fast Lane listings sell 3x faster than standard
• Median sale price: $2,000
• Average time to sale: 60 days (Fast Lane)

Distribution power:

• 1,000+ domains sold monthly across network
• GoDaddy traffic alone drives majority of sales
• Partner network adds millions of additional views

Sedo: International Marketplace

Platform Overview

Company: Sedo Holding AG (Germany, owned by United Internet AG / IONOS Group) Founded: 2001 Volume: 18+ million listed domains Focus: International marketplace, premium domains, broker services

Key selling points: ✓ Largest international buyer base ✓ Professional broker services ✓ Multi-language support (10+ languages) ✓ Strong European and Asian presence ✓ Established escrow and transfer

Fee Structure

Seller commission:

• Standard: 10% of sale price
• Premium Select: 15% of sale price
• Minimum: $60 per transaction

Buyer commission:

• 10% of sale price
• Minimum: $60 per transaction

Total transaction cost: 20% (split between buyer and seller)

Listing: Free

Broker services (optional, for premium domains $50,000+):

• Standard commission + broker fee
• Custom pricing negotiated
• Typical broker fee: $500-5,000+

Example costs:

Domain sale: $10,000

Seller perspective:
Sale price: $10,000
Seller commission (10%): $1,000
You receive: $9,000

Buyer perspective:
Listed price: $10,000
Buyer commission (10%): $1,000
Buyer pays: $11,000

Total to platform: $2,000 (20% of sale price)

To net $10,000:
Must list at $11,111
Seller commission: $1,111
You net: $10,000
But buyer pays $12,222 total

Why double commission is problematic:

• Buyer pays 20% premium over your asking price
• Reduces competitiveness vs Dan.com (0% total) or Afternic (20% seller only)
• Must price 20-30% above target to account for both fees
• Higher price = longer time to sale

Best Features

1. International reach:

Buyer demographics:
- 43% European buyers
- 35% North American
- 22% Asian and other regions

Language support:
- English, German, French, Spanish
- Italian, Portuguese, Dutch, Chinese
- Japanese, Korean

Payment methods:
- Credit cards (Visa, Mastercard, Amex)
- Bank transfer (SEPA, international wire)
- PayPal
- Local payment methods by country

2. Professional broker services:

Broker services for premium domains ($50,000+):

What brokers do:
- Outreach to potential buyers in their network
- Qualify leads before presenting offers
- Negotiate on your behalf
- Handle all communication
- Confidential transactions
- Market research and pricing guidance

Cost:
- Commission: 10-15% (standard) + broker fee
- Broker fee: $500-5,000+ (varies by domain value)
- Example: $100,000 domain
  - Standard commission: $10,000-15,000
  - Broker fee: $2,500
  - Total cost: $12,500-17,500
  - You net: $82,500-87,500

When worth it:
✓ Domain value $100,000+
✓ Need professional representation
✓ Want access to qualified buyer network
✓ Prefer hands-off approach

3. Domain parking with revenue share:

Sedo offers:
- Free parking on your domain
- Display relevant ads
- Revenue share (varies by domain traffic)
- Professional templates
- SEO-optimized landing pages
- Analytics dashboard

Benefit: Earn passive income while domain listed for sale
Reality: Most domains generate $0-$5/month

4. Appraisal services:

Free automated appraisals:
- AI-based valuation
- Instant results
- Good for ballpark estimate

Professional appraisals:
- Human expert review
- $99-$299 fee
- Detailed market analysis
- Comparable sales research
- Written report

Use case: Add credibility to high-value listings

5. "Great Domains" Auctions:

Featured premium auction program:
- 14-day auction format
- Marketing promotion on Sedo
- Email to buyer database
- Featured placement
- Broker support

Requirements:
- Domain value typically $10,000+
- Quality domain
- Seller agreement to terms

Benefit: Extra exposure for premium domains

Best For

Ideal sellers: ✓ Target international buyers (especially European) ✓ Have high-value domains ($25,000+) ✓ Want broker assistance ✓ Need professional appraisals ✓ Focus on international markets

Ideal domains: ✓ International domains (especially European) ✓ Premium generic domains: $25,000-$1,000,000 ✓ Established brands seeking premium acquisitions ✓ Domains with international appeal

Less ideal for: ✗ Domains under $5,000 (high commission reduces competitiveness) ✗ US-only focus (Dan.com or Afternic better) ✗ Need zero-commission platform ✗ Don't need broker services

Listing Strategy

Step 1: Create Sedo account

Sign up at Sedo.com
Verify email and account
Add payment details for receiving funds

Step 2: List domain with pricing

Add domain:
- Enter domain name
- Choose listing type:
  - Fixed Price (Buy Now)
  - Make Offer
  - Auction
  - Brokerage (premium only)

Pricing strategy:
- Research comparable sales
- Add 20-30% to target net (to account for double commission)
- Enable Make Offer (recommended)
- Set minimum price

Example:
Target net: $10,000
List price: $12,000
After 10% commission: $10,800
Leaves room for buyer commission: $1,200

Step 3: Optimize listing

Listing optimization:
- Write detailed description (300+ words)
- Include keywords for search
- Select proper category
- Add use cases and industry fit
- Mention any traffic or development

Languages:
- Write description in English + German (if appropriate)
- Sedo will translate to other languages
- Increases international discoverability

Step 4: Consider appraisal for credibility

For domains $10,000+:
- Get professional appraisal ($99-299)
- Include appraisal value in listing
- Adds credibility and justifies price

Example listing:
"Professionally appraised at $15,000-$25,000 by Sedo Appraisal Services. Based on comparable sales of similar premium domains."

Step 5: Use broker services for high-value

For domains $50,000+:
- Contact Sedo about broker services
- Broker will review domain
- If accepted, broker handles outreach
- You receive qualified offers only
- Broker negotiates on your behalf

Benefit: Professional representation, access to buyer network

Success Metrics

Notable sales on Sedo:

• Insurance.com: $35.6 million (2010)
• VacationRentals.com: $35 million (2007)
• Fb.com: $8.5 million (2010)
• Invest.com: $5 million (2024)

Average performance:

• Median sale price: $1,500
• Average time to sale: 90 days
• Sales success rate: ~5-10% annually (of listed domains)

GoDaddy Auctions: Volume Platform

Platform Overview

Company: GoDaddy (world's largest registrar) Focus: Expired domains, auctions, high volume Volume: Millions of domains, 100,000+ auctions monthly

Key selling points: ✓ 15% seller commission (with GoDaddy nameservers) or 25% (without) ✓ 0% buyer commission ✓ Massive traffic (21+ million GoDaddy customers) ✓ Integrated into registrar workflow ✓ Fast push transfers for GoDaddy domains

Note: GoDaddy Auctions updated their fee structure. Sellers now pay 15% commission if using GoDaddy nameservers/lander, or 25% otherwise (aligning with Afternic fees after the Dan.com consolidation).

Fee Structure

Seller commission: 15% (with GoDaddy nameservers) or 25% (without) Buyer commission: $0 (0%) Listing: Free (requires $4.99/year membership)

Auction types:

• 7-day public auctions
• Buy Now listings
• Make Offer
• Closeout auctions (post-expiration)

How GoDaddy generates revenue:

• Seller commissions (15-25%)
• Registrar renewal fees
• Transfer fees
• Upsells (privacy, hosting, email)
• Membership fees

Best Features

1. Massive traffic and exposure:

GoDaddy customer base:
- 21+ million customers worldwide
- Largest domain registrar
- Integrated into domain search workflow
- Impulse buyers browsing inventory

Search integration:
- Domains appear in GoDaddy search results
- "Premium Domains" section
- Featured placement for Buy Now

2. Expired domain focus:

Daily expired domains:
- Thousands of domains expire daily
- Enter closeout auctions
- Starting bids $5-$10
- Bargain hunting opportunity

Auction types:
- Standard 7-day auctions
- Closeout auctions (7 days, expired domains)
- Buy Now (instant purchase)
- Make Offer (negotiation)

3. Multiple selling options:

List your domain as:
1. 7-day auction
   - Starting bid (you set)
   - Reserve price (optional)
   - Highest bidder wins

2. Buy Now
   - Fixed price
   - Instant purchase
   - No waiting

3. Make Offer
   - Buyer submits offer
   - You accept/decline/counter

4. Combination
   - Auction + Buy Now
   - Make Offer + Buy Now
   - Maximum flexibility

4. Fast push transfers:

For GoDaddy-registered domains:
1. Buyer purchases
2. You approve transfer
3. Domain pushed to buyer's account
4. Transfer completes in hours

For non-GoDaddy domains:
- Standard transfer process
- 5-7 days
- Auth code required

Best For

Ideal sellers: ✓ Have GoDaddy-registered domains (fast push) ✓ Want auction format ✓ Have mid-tier domains ($500-$5,000) ✓ Need quick sales ✓ Don't want commission fees ✓ Volume sellers with many domains

Ideal domains: ✓ .com domains ✓ $500-$10,000 range ✓ Generic keyword domains ✓ Geo-local domains ✓ Domains that attract competitive bidding

Less ideal for: ✗ Premium domains $50,000+ (broker service better) ✗ Need international reach (Sedo better) ✗ Domains under $100 (auction fees may not be worth it)

Listing Strategy

Step 1: Choose auction type

Decision tree:

Known value domain ($2,000+):
→ Buy Now listing at market rate

Unknown value / test market:
→ 7-day auction with low starting bid + reserve

Need quick sale:
→ Buy Now + Make Offer combo

Closeout bargain:
→ 7-day auction, low starting bid, no reserve

Step 2: Set pricing

Auction starting bid strategy:

Conservative (minimize risk):
Starting bid: 50-70% of target price
Reserve price: 80-90% of target price
Example: Target $3,000
  - Starting bid: $1,500
  - Reserve: $2,500

Aggressive (maximize bids):
Starting bid: 10-30% of target price
Reserve price: 70-80% of target price
Example: Target $3,000
  - Starting bid: $500
  - Reserve: $2,200

Risky (no reserve):
Starting bid: $12-$50
No reserve price
Outcome: Domain sells to highest bidder regardless
Risk: May sell below value
Benefit: Maximum competitive bidding

Buy Now pricing:
- Research NameBio comparable sales
- Price at market rate or slightly below
- Offer discount vs commission platforms (you save 0% commission)

Step 3: Optimize listing

Listing details:
- Title: Domain name + key feature
  Example: "PremiumTech.com - Perfect for Tech Startup"
- Description (300+ words):
  - Domain keywords and meaning
  - Industry fit and use cases
  - Traffic (if significant)
  - Age (if 10+ years old)
  - Comparable sales (if applicable)

Categories:
- Select all relevant categories
- Increases discoverability

Featured placement (optional, paid):
- Featured auction: $19-$49
- Homepage placement: $99-$499
- Worth it for high-value domains

Step 4: Timing your auction

Best timing:
- List Tuesday-Thursday
- 7-day auction ending Sunday 3-5 PM EST
- Weekend endings = higher activity
- Avoid Monday mornings (low traffic)
- Avoid holidays (reduced bidding)

Rationale:
- Weekends = more time for buyers to research and bid
- Sunday afternoon = final bidding war
- EST timezone = largest US buyer base active

Step 5: Promote your auction

Marketing:
- Share on social media (if appropriate)
- Post on domain forums (NamePros)
- Email your buyer list (if you have one)
- Add to your website portfolio page
- Link from domain landing page

Success Metrics

Volume performance:

• 100,000+ auctions monthly
• Thousands of daily sales
• Median price: $300
• Closeout success: $5-$500 range

Auction dynamics:

• Average starting bids: $12-$50
• Reserve prices on ~20% of listings
• Closeout conversions: ~30%
• Multi-bidder auctions: 60%

Flippa: Developed Sites Marketplace

Platform Overview

Company: Flippa (acquired by Tiny Capital 2022) Focus: Websites, businesses, domains with revenue Volume: 100,000+ listings (across all categories)

Key differentiator: Flippa is for selling domain + developed website, not domain alone. If you can show traffic or revenue, you'll get significantly higher prices.

Fee Structure

Seller commission:

• 10% of sale price
• Capped at $10,000 maximum commission

Buyer fee: $0

Listing fees:

• Basic listing: Free
• Featured listing: $19-$99
• Premium placement: $299-$999

Success fee: Only paid if domain sells

Example costs:

Sale price: $8,000
Commission (10%): $800
You net: $7,200

Sale price: $150,000
Commission capped: $10,000
You net: $140,000

Best Features

1. Auction format:

Auction options:
- 7-day auction
- 14-day auction (recommended)
- 30-day auction (for high-value)

Settings:
- Starting bid (you set)
- Reserve price (minimum you'll accept)
- Buy Now price (optional, instant purchase)
- Proxy bidding (automatic bidding for buyers)

2. Business focus (domain + website):

Sell domain with:
- Developed WordPress site
- Blog content (10-50+ articles)
- Email list (100-10,000+ subscribers)
- Revenue history (AdSense, affiliate, products)
- Traffic analytics (Google Analytics)

Pricing premium:
Domain alone: $500
+ Basic WordPress site: +$500 ($1,000 total)
+ 20 quality articles: +$1,000 ($2,000 total)
+ 500 subscribers: +$500 ($2,500 total)
+ $50/month revenue: +$2,000-5,000 ($4,500-7,500 total)

Result: 5-15x increase in value by developing before selling

3. Due diligence tools:

Flippa provides:
- Revenue verification (connect bank/PayPal)
- Google Analytics integration (traffic proof)
- Traffic charts and graphs
- Financial history dashboard
- Screenshot uploads
- Document attachments

Buyer confidence:
- Verified data = higher trust
- Higher trust = higher bids
- Transparency sells

4. Escrow integration:

Escrow.com partnership:
- Secure transactions
- Milestone payments
- Inspection period (buyer reviews site before final payment)
- Transfer support
- Dispute resolution

Best For

Ideal sellers: ✓ Have developed websites (not just domains) ✓ Can show revenue or traffic ✓ Target entrepreneurs (not domain investors) ✓ Want business sale vs domain sale ✓ Willing to provide detailed analytics

Ideal domains/sites: ✓ Domain + developed blog/website ✓ Revenue-generating (AdSense, affiliate, products) ✓ Traffic (500+ monthly visitors minimum) ✓ Email list ✓ Turnkey business opportunity

Not ideal for: ✗ Domain-only sales (low prices on Flippa) ✗ No traffic or revenue to show ✗ Don't want to disclose financials ✗ Need privacy (Flippa is very transparent)

Listing Strategy

Step 1: Develop domain before listing

Minimum development (2-4 weeks):
1. Install WordPress
2. Choose professional theme
3. Write 10-20 quality articles (1,000+ words each)
4. Add email signup form
5. Drive some initial traffic (SEO, social, ads)
6. Track in Google Analytics (3-6 months history ideal)

Optional enhancements:
- Start email list (even 100 subscribers helps)
- Monetize (AdSense, Amazon Associates)
- Build social media following
- Show 3-6 months of revenue

Investment: $500-2,500
Return: 3-10x increase in sale price

Step 2: Gather data and documentation

Prepare:
- Google Analytics screenshots (traffic over time)
- Revenue screenshots (AdSense, affiliate dashboards)
- Email list size and engagement metrics
- Social media follower counts
- Backlink profile (Ahrefs or Moz)
- Any press mentions or notable links

Why data matters:
Flippa buyers are buying a business, not just a domain.
More proof = higher bids

Step 3: Create detailed listing

Listing description (500-1,000+ words):

Section 1: Overview
- What the site is about
- Domain name and brandability
- Main traffic sources
- Revenue sources

Section 2: Traffic & Revenue
- Monthly visitors (with proof)
- Page views
- Revenue (last 3-12 months)
- Growth trends

Section 3: Monetization
- Current revenue streams
- Potential revenue opportunities
- Why you haven't pursued them (justifies buyer opportunity)

Section 4: Operations
- Time required to run (e.g., "2 hours/week")
- What's included:
  - Domain transfer
  - WordPress site files
  - Email list export
  - Social media accounts
  - Content rights

Section 5: Why Selling
- Honest reason (moving to different niche, need capital, etc.)
- Builds trust with buyers

Section 6: Potential
- Growth opportunities
- Untapped revenue sources
- Why this is a great investment

Step 4: Set auction parameters

Auction settings:

Starting bid: 10-20% of target price
Reserve price: 60-70% of target price
Buy Now: 120-150% of target price

Example:
Target sale: $5,000
Starting bid: $500
Reserve: $3,500
Buy Now: $6,500

14-day auction (recommended):
- Gives buyers time to research and bid
- Builds competitive tension
- Longer exposure than 7 days

Step 5: Answer questions promptly

Buyer questions:
- Respond within 24 hours
- Be transparent and honest
- Provide additional screenshots if requested
- Build rapport with serious buyers

Transparency sells:
- Buyers appreciate honesty
- Don't hide issues
- Explain any traffic drops or revenue changes
- Builds trust = higher bids

Success Metrics

Notable sales on Flippa:

• CloudApp.com + business: $450,000
• Various SaaS businesses: $10,000-$500,000
• Domain + blog combinations: $5,000-$50,000

Average performance:

• Average sale price (with site): $5,000
• Domain-only sales: $500-$2,000 median
• Success rate: 15-20% of auctions result in sale
• Developed sites sell 5-10x more than domains alone

Other Notable Platforms

Atom.com

Overview: Curated marketplace for premium domains

Fee structure:

• Commission: 15% seller commission (negotiable)
• Broker service included
• Personal representation

Best for:

• Premium domains ($25,000+)
• Want broker representation
• Curated marketplace feel

Listing: Application required, not all domains accepted

BrandBucket

Overview: Brandable domain marketplace with included logo designs

Fee structure:

• Wholesale model (you sell to BrandBucket, they resell)
• Typical offer: 30-50% of their planned retail price

Best for:

• Invented brandable names
• Want quick exit (they buy from you)
• Professional logo design included in their resale

Example:

Your domain: Zestify.com
BrandBucket offers: $500 (wholesale)
BrandBucket lists at: $1,995 (retail)
Buyer gets: Domain + logo + branding materials

Your decision:
- Take $500 now (quick exit)
- List elsewhere for $1,000-1,500 (more money, longer wait)

Dynadot Aftermarket

Overview: Registrar-integrated marketplace

Fee structure:

• 0% seller commission
• 0% buyer fee
• Free listing

Best for:

• Budget-conscious sellers
• Dynadot customers
• Portfolio sellers with many domains

Reach: Smaller than Dan.com or Sedo, but zero fees

SquadHelp / Atom (merged)

Overview: Crowdsourced branding + domain marketplace

Fee structure: Varies by listing type

Best for:

• Startups needing name + logo + domain bundle
• Brandable domains
• Complete branding packages

Direct Sales Strategies

Benefits of Direct Sales

Why sell direct: ✓ 0% commission (keep 100% of sale price) ✓ Full control over process ✓ Direct relationship with buyer ✓ No marketplace rules or restrictions ✓ Privacy (if desired)

Challenges: ✗ Must drive your own traffic ✗ Build trust without marketplace credibility ✗ Handle escrow manually ✗ Manage transfer yourself ✗ May take longer to find buyer

Setting Up Landing Page

Essential elements:

1. Clear offer:

Example landing page structure:

Hero section:
--------------------------
[DOMAIN NAME].com is For Sale

Premium domain perfect for [industry/use case]

Price: $X,XXX or Make an Offer
[BUY NOW BUTTON] [MAKE OFFER BUTTON]
--------------------------

Features section:
- Why this domain is valuable
- Keyword benefits
- Brandability
- Industry fit
- Similar domain sales

2. Trust signals:

Include:
✓ Your contact information (email, phone)
✓ Escrow.com payment badge
✓ "Secure transfer guaranteed"
✓ Years in business (if applicable)
✓ Past successful sales (if any)
✓ Professional design (not generic parking page)

3. Call to action:

Clear CTAs:
1. "Buy Now for $X,XXX" (links to Escrow.com or Dan.com payment)
2. "Make an Offer" (opens email or contact form)
3. "Schedule a Call" (calendly link for serious buyers)

Multiple options = more conversions

4. Contact form / email:

Contact form fields:
- Name
- Email
- Phone (optional)
- Company (optional)
- Offer amount
- Message/inquiry

Auto-responder:
"Thank you for your interest in [domain]. We'll respond within 24 hours."

Landing Page Services

Dan.com (recommended):

• Free professional landing page
• Escrow built in
• "Make Offer" system
• Payment processing
• Transfer management
• Cost: $0 (0% commission)

Sedo domain parking:

• Free parking page
• Revenue share from ads
• "Make Offer" button
• Cost: Free (if selling, 10% commission)

Custom development:

• Hire developer to build custom page
• Full control over design
• Cost: $500-2,000

DIY website builders:

• Carrd.co: $19/year (simple one-page sites)
• Wix: $16/month
• Squarespace: $16/month
• WordPress: $5-10/month hosting

Driving Traffic to Your Domain

1. SEO optimization:

Landing page SEO:
- Title tag: "[Domain Name] For Sale - Premium [Industry] Domain"
- Meta description: "Buy [domain] for $X,XXX. Perfect for [use case]. Secure transfer via Escrow.com."
- H1: "[Domain] is For Sale"
- Alt text on images
- Schema markup for offers

2. Outreach to potential buyers:

Identify targets:
1. Google "[industry] companies"
2. Find companies without premium domain
3. Research decision makers (LinkedIn)
4. Craft personalized email

Example outreach:
"Hi [Name],

I noticed [Company] is using [CurrentDomain].com. I own [PremiumDomain].com which might be a valuable brand asset for your business.

[PremiumDomain].com would provide:
- Stronger brand recognition
- Exact match for your industry
- Improved SEO and customer trust
- Professional upgrade

Would you be interested in discussing this opportunity?

Best regards,
[Your name]"

Do:
✓ Personalize each email
✓ Explain value clearly
✓ Keep it brief
✓ Professional tone

Don't:
✗ Mass spam
✗ Sound desperate
✗ Aggressive pricing
✗ Multiple follow-ups (1-2 max)

3. Domain forums and communities:

Post on:
- NamePros.com (domain investor forum)
- Reddit /r/domains
- Domain Sherpa
- Industry-specific forums

Format:
"[FOR SALE] PremiumTech.com - $5,000 or best offer

Quality brandable domain perfect for tech startups.
Interested? PM me or email [your email]."

Rules:
- Check forum rules for selling
- Don't spam
- Be responsive to inquiries

4. Social media promotion:

Platforms:
- Twitter/X: Tweet with #domainsforsale
- LinkedIn: Post to relevant groups
- Facebook: Domain investor groups
- Instagram: If visually brandable domain

Hashtags:
#DomainForSale
#PremiumDomain
#StartupResources
#Branding

Handling Escrow

Why use escrow: ✓ Protects both buyer and seller ✓ Buyer pays escrow first ✓ Escrow verifies payment ✓ You transfer domain ✓ Escrow releases funds to you ✓ Industry standard for sales $1,000+

Escrow.com process:

Step 1: Buyer pays Escrow.com
Step 2: Escrow verifies payment cleared
Step 3: Escrow notifies you to start transfer
Step 4: You initiate domain transfer to buyer
Step 5: Buyer receives domain, confirms in Escrow
Step 6: Escrow releases payment to you
Step 7: You receive funds (wire or ACH)

Timeline: 5-10 days total
Cost: 0.89-3.25% (typically split between parties)
Who pays: Negotiated (usually buyer pays, or split)

Escrow.com fees:

Transaction amount | Fee
$1,000            | $89 (8.9%)
$5,000            | $189 (3.78%)
$10,000           | $289 (2.89%)
$25,000           | $489 (1.96%)
$50,000           | $689 (1.38%)
$100,000          | $989 (0.99%)

Minimum: $89

For full guide see: Domain Escrow Services Guide

Landing Pages and Marketing

Professional Landing Page Elements

Design best practices:

1. Clean, professional design:

Layout:
- Hero section: Domain name prominently displayed
- Value proposition: Why this domain is valuable
- Social proof: Similar sales, industry stats
- Call to action: Buy Now / Make Offer buttons
- Footer: Contact info, secure payment badges

Colors:
- Professional color scheme (not generic blue parking page)
- High contrast for CTAs
- Consistent branding

Typography:
- Large, readable fonts
- Clear hierarchy (H1, H2, body text)
- Professional font choices (not Comic Sans)

2. Compelling copy:

Example effective copy:

"TechStartup.com - The Perfect Domain for Your Growing Business

Why TechStartup.com?

✓ Memorable & Brandable - Easy to spell, easy to remember
✓ SEO Advantage - Exact match for high-value keywords
✓ Industry Authority - Instantly positions you as tech leader
✓ Trust & Credibility - Premium .com builds customer confidence

Recent comparable sales:
- TechVentures.com: $45,000
- StartupHub.com: $32,000
- TechFounder.com: $28,000

Secure Purchase Options:
→ Buy Now for $25,000
→ Make an Offer (Starting at $20,000)
→ Financing Available (12-month payment plans)

All transactions secured through Escrow.com"

3. Social proof:

Include:
- Comparable domain sales (NameBio)
- Industry statistics
- Domain age (if 10+ years)
- Previous website (if professionally developed)
- Testimonials (if you have past buyers)

Example:
"Domains in the [industry] niche typically sell for $15,000-$50,000. Recent sales include [examples with prices]."

4. Multiple CTAs:

Provide options:
1. Buy Now (instant purchase via escrow)
2. Make an Offer (negotiation option)
3. Request More Info (email form)
4. Schedule Call (Calendly for serious buyers)

Why multiple options:
- Different buyers have different preferences
- More options = higher conversion
- Captures buyers at different stages

SEO for Domain Landing Pages

Optimize for search engines:

1. Title tag:

Format: "[DomainName] For Sale - Premium [Industry] Domain"
Example: "TechStartup.com For Sale - Premium Technology Startup Domain"
Length: 50-60 characters

2. Meta description:

Format: "Buy [domain] for $X. Perfect for [use case]. [Key benefits]. Secure transfer via Escrow.com."
Example: "Buy TechStartup.com for $25,000. Perfect for technology startups and innovation brands. Memorable, brandable, SEO-friendly. Secure transfer via Escrow.com."
Length: 150-160 characters

3. H1 heading:

Format: "[DomainName] is For Sale"
Example: "TechStartup.com is For Sale"

4. Content keywords:

Include naturally:
- Domain name (multiple times)
- Industry keywords
- "Domain for sale"
- "Premium domain"
- "Buy domain"
- Specific use cases

5. Schema markup:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "TechStartup.com Domain Name",
  "description": "Premium technology startup domain",
  "offers": {
    "@type": "Offer",
    "price": "25000",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "seller": {
      "@type": "Organization",
      "name": "Your Company Name"
    }
  }
}
</script>

Why SEO matters:

• Buyers often Google "[domain name]" to research
• Landing page ranks #1 for that search
• Professional landing page builds trust
• More likely to contact you

Pricing Your Domain

Research Comparable Sales

Use NameBio.com:

Step 1: Visit NameBio.com
Step 2: Search for similar domains
  - Exact match (if available)
  - Similar length
  - Similar keywords
  - Same TLD (.com, .net, etc.)
  - Same industry

Step 3: Filter results
  - Date range: Last 1-3 years
  - Price range: Relevant to your domain
  - Sale type: Public sales (exclude private if unrealistic)

Step 4: Analyze data
  - Find 5-10 comparable sales
  - Note sale prices
  - Calculate average and median
  - Adjust for your domain's specific factors

Example research:

Your domain: BlueSkyTech.com

NameBio search: "blue sky" OR "tech" (3-word .com domains)

Results:
1. SkyTech.com - $45,000 (2023)
2. BlueSkyMedia.com - $8,500 (2024)
3. TechSky.com - $12,000 (2022)
4. BlueTech.com - $28,000 (2023)
5. SkyBlue.com - $15,000 (2024)

Analysis:
- Average: $21,700
- Median: $15,000
- Range: $8,500-$45,000

Your pricing:
- Conservative: $12,000 (quick sale)
- Market rate: $18,000 (median-ish)
- Optimistic: $25,000 (high end, patient)

Pricing Factors

Factors that increase value:

✓ Length: Shorter = more valuable
  - 1 word: Premium
  - 2 words: Strong
  - 3 words: Moderate
  - 4+ words: Lower value

✓ TLD: .com is king
  - .com: 100% value
  - .net/.org: 10-30% of .com
  - .io/.ai (tech): 20-50% of .com
  - Other TLDs: 5-20% of .com

✓ Keywords: Search volume and CPC
  - High search volume = valuable
  - High commercial intent = valuable
  - Use Google Keyword Planner

✓ Brandability:
  - Easy to spell
  - Easy to pronounce (radio test)
  - Memorable
  - Positive associations

✓ Industry value:
  - Finance, insurance, legal: High
  - Tech, SaaS: High
  - E-commerce: Moderate-High
  - Hobby niches: Lower

✓ Age:
  - 10+ years: Slight premium
  - 20+ years: Moderate premium
  - Doesn't matter as much as other factors

✓ Traffic:
  - Type-in traffic = premium
  - 100+ daily visitors = adds value
  - Most domains have zero traffic

Factors that decrease value:

✗ Length: 4+ words
✗ Hyphens: Significantly reduces value
✗ Numbers: Reduces value (unless meaningful)
✗ Difficult to spell
✗ Difficult to pronounce
✗ Negative associations
✗ Trademark concerns
✗ Low search volume keywords
✗ Obscure TLDs

Pricing Strategies

Strategy 1: Market rate pricing

Goal: Sell within 90 days at fair price

Method:
1. Research comparable sales
2. Price at median of comparables
3. Enable Make Offer (accept 15-20% below asking)

Example:
Comparables: $10,000-$20,000 (median $15,000)
Your pricing:
- Asking: $15,000
- Make Offer enabled
- Accept offers $12,000+

Expected outcome: Sale in 60-120 days

Strategy 2: Quick sale pricing

Goal: Sell within 30 days

Method:
1. Research comparable sales
2. Price 20-30% below median
3. Aggressive Make Offer threshold

Example:
Comparables: $10,000-$20,000 (median $15,000)
Your pricing:
- Asking: $10,000-12,000 (20-30% below median)
- Make Offer enabled
- Accept offers $8,000+

Expected outcome: Sale in 30-60 days

Strategy 3: Patient premium pricing

Goal: Maximize value, willing to wait 6-12+ months

Method:
1. Research comparable sales
2. Price at high end of range
3. Conservative Make Offer threshold

Example:
Comparables: $10,000-$20,000 (high end $20,000)
Your pricing:
- Asking: $22,000-25,000
- Make Offer enabled
- Accept offers $18,000+
- Planned price reductions every 90 days

Expected outcome: Sale in 6-12+ months (or reduce price)

Strategy 4: Tiered pricing reduction

Goal: Start high, reduce systematically

Method:
Days 1-90: $25,000 (test market)
Days 91-180: $20,000 (if no serious offers)
Days 181-270: $16,000 (if no sale)
Days 271-365: $12,000 (if still no sale)

Review after each period:
- Any offers received?
- Views and engagement?
- Adjust accordingly

Accounting for Platform Fees

Fee-adjusted pricing:

Dan.com (0% commission):

Target net: $10,000
List price: $10,000
Commission: $0
You receive: $10,000
Buyer pays: $10,000

Strategy: Price competitively to sell fast

Afternic Fast Lane (20% commission):

Target net: $10,000
List price: $10,000 (DON'T inflate)
Commission: $2,000
You receive: $8,000
Buyer pays: $10,000

Why not inflate:
- Fast Lane exposure justifies commission
- Competitive pricing in search results
- Netting $8,000 quickly > $10,000 in 6 months

Sedo (20% total commission):

Target net: $10,000
Must account for seller + buyer commissions

Option 1: Absorb both fees
List price: $12,222
Seller fee (10%): $1,222
You receive: $11,000
Buyer pays: $13,444 (buyer fee 10%)
Problem: Buyer pays $3,444 more than Dan.com

Option 2: Split the difference
List price: $11,111
Seller fee (10%): $1,111
You receive: $10,000
Buyer pays: $12,222
Problem: Still $2,222 more than Dan.com

Recommendation: Use Sedo only if international reach justifies fee

Multi-Platform Listing Strategy

Should You List on Multiple Platforms?

Pros: ✓ Maximum exposure ✓ Reach different buyer demographics ✓ Platform redundancy ✓ Test different pricing

Cons: ✗ Management overhead ✗ Risk of double-selling ✗ Inconsistent messaging ✗ Some platforms prohibit multi-listing

Platform Policies

Dan.com: Allows multi-listing

• Must remove immediately upon sale elsewhere
• Violation risks account ban

Sedo: Allows multi-listing

• Must remove immediately upon sale elsewhere
• Professional sellers often list everywhere

Afternic: Check Fast Lane terms

• Standard listing: Multi-listing allowed
• Fast Lane: May require exclusivity (verify current terms)

GoDaddy Auctions: Allowed

• Auction format creates timeline
• Must remove if sold elsewhere during auction

Flippa: Exclusive during auction

• Once auction starts, cannot list elsewhere
• After auction ends (if unsold), can list elsewhere

Recommended Multi-Platform Strategy

Tier 1: Core platforms (list every domain):

1. Dan.com
   - 0% commission
   - Modern platform
   - Free listing

2. Your own landing page
   - Full control
   - 0% commission
   - SEO benefit

Tier 2: Distribution (select domains):

3. Afternic Fast Lane
   - For .com domains only
   - Worth the 20% commission for exposure
   - GoDaddy network reach

4. Sedo (if international focus)
   - For domains with international appeal
   - European buyers
   - High-value domains $25,000+

Tier 3: Specialized (specific domain types):

5. Flippa
   - Only if developed website + traffic/revenue
   - Skip for domain-only sales

6. GoDaddy Auctions
   - For quick liquidation
   - Domains under $5,000
   - Testing market value

Avoiding Double-Sales

Management system:

Spreadsheet tracker:

| Domain | Dan.com | Afternic | Sedo | GoDaddy | Status |
|--------|---------|----------|------|---------|--------|
| Example.com | Yes | Yes | Yes | No | For Sale |
| Test.com | Yes | Yes | No | No | Offer Pending |
| Sold.com | SOLD | REMOVED | REMOVED | -- | SOLD |

When sale occurs on ANY platform:
1. Immediately remove from ALL other platforms
2. Update spreadsheet to "SOLD"
3. Complete transaction
4. Mark as sold in tracking

Set up alerts:
- Email notifications for all platforms
- SMS for offers over $X
- Check dashboard daily

Automation tools:

Some tools sync across platforms:
- Atom.com: Lists to multiple platforms
- Dan.com API: Can be integrated with your system
- Afternic: Syncs with GoDaddy

Caution: Always verify removal on all platforms manually

Negotiation Best Practices

Responding to Offers

Timing:

Respond within:
- 24 hours (maximum)
- Same day (ideal)
- 1-2 hours (best for serious buyers)

Why speed matters:
- Buyers are shopping multiple domains
- Fast response = professional impression
- Slow response = lost to competitor

Accept, decline, or counter:

When to accept immediately:

Accept if offer is:
✓ 90-100% of asking price
✓ 80%+ and domain listed 6+ months
✓ Meets your minimum acceptable price
✓ Comparable to recent sales for similar domains

Example:
Asking: $10,000
Offer: $9,000 (90%)
Response: ACCEPT

"Thank you for your offer. I accept $9,000. Let's proceed with Escrow.com. I'll send you escrow instructions within 24 hours."

When to counter:

Counter if offer is:
⚠ 50-80% of asking price
⚠ Below your target but negotiable range

Example:
Asking: $10,000
Offer: $6,000 (60%)
Response: COUNTER at $8,500

"Thank you for your interest in [domain]. I appreciate your offer of $6,000. Based on comparable sales and the premium nature of this domain, I can offer it to you for $8,500. This represents a significant discount from my asking price. Would this work for your budget?"

When to decline (politely):

Decline if offer is:
✗ <40% of asking price (lowball)
✗ Unrealistic given comparable sales
✗ From serial lowballers

Example:
Asking: $10,000
Offer: $500 (5%)
Response: DECLINE

"Thank you for your interest. Unfortunately, $500 is significantly below market value for this premium domain. Based on recent comparable sales in the $8,000-$15,000 range, I cannot accept offers in this range. If your budget allows for a more competitive offer ($7,000+), I'd be happy to discuss further."

Negotiation Templates

Template 1: Counter-offer

"Hi [Buyer Name],

Thank you for your offer of $[amount] for [domain].

I appreciate your interest. Based on:
- Recent comparable sales ($[range])
- The premium keywords and brandability
- [Domain]'s strong SEO potential

I'm willing to come down to $[counter amount].

This represents [X%] off my asking price and is competitive with recent market sales.

Would this work for your budget? I'm happy to discuss further.

Best regards,
[Your name]"

Template 2: Accepting offer

"Hi [Buyer Name],

Great news - I accept your offer of $[amount] for [domain]!

Next steps:
1. I'll initiate an Escrow.com transaction
2. You'll receive an email from Escrow.com with payment instructions
3. Once payment is verified, I'll transfer the domain to you
4. Escrow releases funds to me after you confirm receipt

Expected timeline: 5-7 business days

I'll send the Escrow.com link within 24 hours.

Looking forward to completing this transaction.

Best regards,
[Your name]"

Template 3: Declining lowball

"Hi [Buyer Name],

Thank you for your interest in [domain].

I appreciate you taking the time to make an offer. Unfortunately, $[amount] is below the market value for this domain.

Recent comparable sales:
- [Similar domain 1]: $[amount]
- [Similar domain 2]: $[amount]
- [Similar domain 3]: $[amount]

Based on these comparables, my asking price of $[asking] is fair and competitive.

If your budget allows for a more market-rate offer, I'm happy to discuss.

Best regards,
[Your name]"

Common Buyer Objections

Objection 1: "That's too expensive"

Response:
"I understand [domain] is an investment. Here's why the pricing is fair:

1. Recent sales:
   - [Comparable 1]: $[amount]
   - [Comparable 2]: $[amount]

2. Value it provides:
   - Instant brand credibility
   - SEO advantage for [keywords]
   - Customer trust and memorability

3. Flexibility:
   - I offer payment plans (12-month financing)
   - Make an offer if budget is constrained
   - Open to reasonable negotiation

What budget range are you working with?"

Objection 2: "I can get [alternative domain] for less"

Response:
"You're right that alternatives exist. Here's what makes [your domain] worth the premium:

[Your domain].com:
✓ Exact match for [keyword/brand]
✓ .com extension (most trusted)
✓ Short and memorable
✓ No hyphens or numbers

[Alternative domain]:
✗ Longer and less memorable
✗ Weaker TLD or generic
✗ Hyphenated or awkward spelling

The difference in branding value, customer trust, and long-term SEO benefit justifies the premium.

That said, if budget is a concern, I'm open to discussing payment plans or a discounted cash offer."

Objection 3: "I'll just use [different domain]"

Response:
"Absolutely, you have options. Many successful businesses operate on non-premium domains.

However, consider:
- First impressions: [Your domain] immediately signals [authority/innovation/trust]
- Customer recall: Which is easier for customers to remember and type?
- Rebranding cost: Changing domains later is expensive (SEO loss, marketing costs)

[Your domain] is an investment in your brand's long-term success. It positions you as the leader in [industry].

If you decide to move forward with [your domain], I'm here to make it work within your budget. Happy to discuss payment plans or negotiate."

Payment and Transfer Process

Payment Methods

Credit card:

Platforms that accept:
- Dan.com (up to $10,000)
- Afternic
- Sedo

Buyer advantage:
- Instant payment
- Buyer protection (chargeback rights)
- Convenient

Seller consideration:
- Processing fees (absorbed by platform usually)
- Chargeback risk (mitigated by escrow)

Bank transfer / Wire:

Common for:
- Sales $5,000+
- International transactions
- Escrow.com

Timeline:
- Domestic wire: 1-3 business days
- International wire: 3-7 business days

Fees:
- Domestic: $25-45
- International: $40-75
- Usually paid by buyer

PayPal:

Platforms:
- Dan.com
- Some direct sales

Limits:
- Subject to account limits
- Typically $10,000 max
- Buyer protection disputes

Fees:
- 2.9% + $0.30 (absorbed by platform usually)

Cryptocurrency:

Dan.com accepts:
- Bitcoin (BTC)
- Ethereum (ETH)
- USD Coin (USDC)

Advantage:
- Fast settlement
- Lower fees
- International without wire fees

Consideration:
- Price volatility (USDC stablecoin preferred)
- Tax reporting requirements

Using Escrow

When to use Escrow.com:

Always for:
✓ Sales $1,000+
✓ Direct sales (not through marketplace)
✓ High-value transactions $10,000+
✓ International sales
✓ First-time buyer (no trust established)

Optional for:
- Sales under $1,000 (may use PayPal)
- Platform-provided escrow (Dan.com, Afternic built-in)

Escrow.com process:

Step 1: Create transaction
- Seller or buyer initiates on Escrow.com
- Enter domain name
- Enter sale price
- Enter parties' emails

Step 2: Agree to terms
- Both parties receive email
- Review transaction details
- Accept terms

Step 3: Buyer pays Escrow.com
- Choose payment method (wire, credit card)
- Funds held in escrow
- Escrow verifies payment cleared

Step 4: Seller transfers domain
- Escrow notifies seller to begin transfer
- Seller unlocks domain at registrar
- Seller provides auth code
- Seller initiates transfer to buyer's registrar

Step 5: Buyer receives and inspects domain
- Domain transferred to buyer's account
- Buyer has inspection period (typically 2-5 days)
- Buyer confirms domain received

Step 6: Escrow releases payment
- After buyer confirmation
- Escrow releases funds to seller
- Seller receives payment via wire or ACH

Timeline: 7-14 days total
Fees: 0.89-3.25% (see earlier section)

Domain Transfer Process

Preparation (before sale):

1. Unlock domain at registrar
   - Log into registrar account
   - Find domain management
   - Disable "registrar lock" or "transfer lock"

2. Obtain auth code / EPP code
   - Request from registrar
   - Sometimes called "authorization code" or "EPP code"
   - Alphanumeric code (e.g., "xK9d2!pQ7@aL")

3. Verify WHOIS email is current
   - Transfer confirmation sent to WHOIS email
   - Update if needed
   - Some registrars lock domain 60 days after WHOIS change

4. Ensure domain not recently transferred
   - ICANN locks domains 60 days after transfer
   - Cannot transfer during lock period

5. Check expiration date
   - Ensure domain not about to expire
   - Renew if within 30 days of expiration

Transfer methods:

Method 1: Registrar transfer (different registrars):

Timeline: 5-7 days

Process:
1. Buyer initiates transfer at their registrar
2. Buyer enters domain name and auth code
3. Losing registrar sends email confirmation
4. Seller clicks "approve transfer" link in email
   (or waits 5 days for auto-approval)
5. Domain transfers to buyer's registrar
6. 1 year added to registration (buyer pays renewal)

Seller responsibilities:
- Provide auth code to buyer
- Approve transfer email (or wait 5 days)
- Do NOT cancel transfer

Buyer responsibilities:
- Pay transfer fee (~$10-15 includes 1-year renewal)
- Initiate transfer at their registrar
- Confirm receipt

Method 2: Push transfer (same registrar):

Timeline: Minutes to 24 hours

Process:
1. Seller "pushes" domain to buyer's account
2. Buyer receives notification
3. Buyer accepts domain into their account
4. Transfer complete

Platforms using push:
- GoDaddy to GoDaddy: Push transfer
- Namecheap to Namecheap: Push transfer

Advantage: Nearly instant
Requirement: Both parties use same registrar

Method 3: Change of registrant (ownership update):

Timeline: Immediate to 24 hours

Process:
1. Seller updates WHOIS registrant to buyer's info
2. Buyer verifies they have access
3. Seller provides account login (if selling account access)
4. Buyer changes password and email

Caution:
- Less secure than proper transfer
- Not recommended for high-value sales
- Buyer should immediately transfer to their own registrar

Post-Sale Follow-Up

After transfer completes:

1. Confirm receipt:

Email to buyer:

"Hi [Buyer],

I see the transfer of [domain] has completed. Congratulations on your new domain!

Please confirm you have received the domain in your registrar account and everything is in order.

If you have any questions or issues, please let me know.

Best regards,
[Your name]"

2. Request testimonial (if positive experience):

"Hi [Buyer],

Thank you for a smooth transaction. I hope [domain] serves your business well!

If you're satisfied with your purchase experience, I'd greatly appreciate a brief testimonial I can share with future buyers.

No obligation, of course. Just wanted to ask.

Wishing you success with [domain]!

Best regards,
[Your name]"

3. Maintain relationship (for future sales):

If buyer was professional and pleasant:
- Add to contact list
- Mention you have other domains
- Offer first look at future acquisitions in their niche

Some buyers become repeat customers

Platform Comparison Table

Best Practices

For All Sellers

1. Research pricing thoroughly:

Before listing:
- NameBio comparable sales (5-10 examples)
- DomainDetails WHOIS history
- Current market trends
- Platform fee calculations

Time investment: 30-60 minutes
Payoff: Proper pricing = faster sale at fair price

2. List on multiple platforms:

Recommended combination:
✓ Dan.com (always)
✓ Afternic Fast Lane (for .com)
✓ Your own landing page
✓ Sedo (if international or high-value)

Track all listings in spreadsheet
Remove immediately when sold

3. Respond quickly to inquiries:

Target response time:
- Within 24 hours (minimum)
- Same day (ideal)
- 1-2 hours (best)

Why:
- Buyers are comparing multiple domains
- Fast response = professional impression
- Builds trust and urgency

4. Be professional in all communications:

Do:
✓ Use proper grammar and spelling
✓ Be courteous and respectful
✓ Explain your pricing rationale
✓ Provide comparable sales data
✓ Be transparent about domain history

Don't:
✗ Use aggressive or pushy language
✗ Insult buyer's offer
✗ Provide misleading information
✗ Overpromise (SEO value, traffic potential)
✗ Sound desperate

5. Use escrow for sales $1,000+:

Always:
✓ Escrow.com for direct sales
✓ Platform escrow (Dan.com, Afternic built-in)
✓ Protect both parties

Never:
✗ Wire transfer without escrow
✗ PayPal Friends & Family
✗ Cryptocurrency without escrow
✗ "Trust me" arrangements

Platform-Specific Tips

Dan.com:

✓ Enable Make Offer
✓ Set auto-decline threshold to filter lowballs
✓ Upload branded landing page image
✓ Write compelling 300+ word description
✓ Offer payment plans for $2k+ domains
✓ Price 10-15% below commission platforms

Afternic Fast Lane:

✓ Enable Fast Lane for ALL .com domains
✓ Price competitively (don't inflate for commission)
✓ Accept that 20% commission is worth GoDaddy reach
✓ Enable Make Offer to capture negotiators
✓ Optimize description with keywords for search

Sedo:

✓ List domains with international appeal
✓ Write description in English + German if applicable
✓ Get professional appraisal for $10k+ domains
✓ Enable Make Offer
✓ Consider broker services for $50k+ domains
✓ Use "Great Domains" auction for premium listings

GoDaddy Auctions:

✓ Set starting bid at 30-40% of target price
✓ Use reserve price to protect against undervaluation
✓ Time auctions to end Sunday afternoon EST
✓ Write detailed description (300+ words)
✓ Consider Buy Now option alongside auction

Flippa:

✓ Only list if you have developed website
✓ Show traffic (Google Analytics)
✓ Show revenue (AdSense, affiliate dashboards)
✓ Provide detailed financials
✓ Be transparent about time investment
✓ Use 14-day auction format
✓ Answer buyer questions thoroughly

Frequently Asked Questions

What's the fastest way to sell a domain?

For quickest sale (under 30 days):

1. Price aggressively: 20-30% below comparable sales
2. List on Dan.com + Afternic Fast Lane: Maximum exposure
3. Enable Make Offer: Accept reasonable offers quickly
4. Respond immediately: Within hours, not days
5. Provide instant purchase option: Buy Now pricing

Example fast-sale strategy:

Domain comparable value: $5,000

Your actions:
- List on Dan.com at $3,500 (30% below market)
- List on Afternic Fast Lane at $3,500
- Enable Make Offer, accept $2,800+
- Respond to all inquiries within 2 hours
- Offer payment plan (removes buyer friction)

Expected result: Sale within 14-30 days
Net proceeds: $2,800-3,500 (Dan) or $2,240-2,800 (Afternic after 20% fee)

Why this works:

• Competitive pricing attracts serious buyers
• Dual platform listing increases views
• Fast response captures buyer interest
• Payment plan expands buyer pool

Which platform has the lowest fees?

Zero-commission platforms:

1. Dan.com:

• Seller fee: 0%
• Buyer fee: 0%
• Total: 0%
• Best for: Premium domains, all price ranges

2. GoDaddy Auctions:

• Seller fee: 0%
• Buyer fee: 0%
• Total: 0%
• Best for: Mid-tier domains, quick sales

3. Dynadot Aftermarket:

• Seller fee: 0%
• Buyer fee: 0%
• Total: 0%
• Best for: Budget sellers, portfolio liquidation

4. Direct sale (your own landing page):

• Platform fee: 0%
• Escrow fee: 0.89-3.25% (one-time, usually split with buyer)
• Best for: Full control, established seller

Recommendation: Dan.com offers best combination of zero fees + buyer traffic + professional tools.

Should I use a broker or sell myself?

Use a broker when:

✓ Domain value $100,000+ ✓ You lack sales experience ✓ Want hands-off approach ✓ Need access to qualified buyer network ✓ Confidential transaction required ✓ Willing to pay 10-20% commission + broker fee

Sell yourself when:

✓ Domain value under $50,000 ✓ Want to keep full sale price (or pay only marketplace fee) ✓ Comfortable with negotiation ✓ Have time to manage the process ✓ Can respond promptly to inquiries

Broker commission and fees:

Example: $200,000 domain sale

DIY (Dan.com):
Sale price: $200,000
Commission: $0
You net: $200,000

With broker (Sedo Premium):
Sale price: $200,000
Seller commission: $30,000 (15%)
Broker fee: $5,000
You net: $165,000

Broker value:
- Access to qualified buyers
- Professional negotiation
- May achieve higher sale price
- Hands-off process

Decision: Is $35,000 worth the convenience and potential higher sale price?

Often yes for $100k+ domains, often no for under $50k

Can I list the same domain on multiple marketplaces?

Yes, with important caveats:

Allowed platforms: ✓ Dan.com: Multi-listing allowed ✓ Sedo: Multi-listing allowed ✓ Afternic: Standard listing allowed, verify Fast Lane terms ✓ GoDaddy Auctions: Allowed (but track auction timeline)

Not allowed: ✗ Flippa: Exclusive during auction period ✗ Some broker agreements: May require exclusivity

Critical rules:

1. Remove immediately when sold:

Process:
- Domain sells on Platform A
- Within 24 hours: Remove from ALL other platforms
- Update your tracking spreadsheet
- Mark as SOLD everywhere

Failure to do this:
✗ Buyer on Platform B also purchases
✗ You're liable for both transactions
✗ Account suspension on platforms
✗ Legal and financial nightmare

2. Maintain consistent pricing (or close):

Pricing across platforms:

Dan.com: $10,000 (0% commission)
Afternic: $10,000 (20% commission, but exposure justifies)
Sedo: $11,000 (account for 10% buyer fee)

Don't:
✗ Dan.com: $10,000
✗ Sedo: $50,000 (wildly inconsistent)

Why: Buyers research domains, see inconsistent pricing, lose trust

3. Track everything:

Spreadsheet columns:
- Domain name
- Dan.com (Yes/No/Price)
- Afternic (Yes/No/Price)
- Sedo (Yes/No/Price)
- GoDaddy (Yes/No/Price)
- Status (For Sale / Offer Pending / SOLD)
- Notes

Update daily:
- Check all platforms for offers
- Update status
- Remove from all when sold

Best practice multi-listing strategy:

1. List on Dan.com (always)
2. List on Afternic Fast Lane (for .com)
3. List on your own landing page
4. Add Sedo for international/high-value

Check all platforms daily, remove immediately when sold.

How long does it typically take to sell a domain?

Average time to sale varies by price and platform:

Dan.com:

• Average: 45 days
• Median: 30 days
• Range: 7 days - 12+ months

Afternic Fast Lane:

• Average: 60 days
• Median: 45 days
• Range: 14 days - 6+ months

Sedo:

• Average: 90 days
• Median: 75 days
• Range: 30 days - 12+ months

GoDaddy Auctions:

• Average: 14-30 days (auction format)
• Median: 21 days
• Range: 7-30 days (auction length)

Factors affecting time to sale:

1. Pricing (50% of variance):

Below market: 14-30 days
At market rate: 30-90 days
Above market: 6-12+ months (or never)

2. Domain quality (30% of variance):

Premium generic: 30-60 days
Quality brandable: 45-90 days
Mid-tier keyword: 60-180 days
Marginal domains: 6-12+ months (or never)

3. Platform (15% of variance):

High traffic (Dan, Afternic Fast Lane): Faster
Lower traffic (Sedo standard, Dynadot): Slower

4. Marketing (5% of variance):

Active promotion: 2x faster
Passive listing only: Standard timeline

Realistic expectations:

Correctly priced, quality domain on Dan + Afternic:
- First offer: 14-30 days
- Sale completion: 30-90 days

Overpriced or marginal domain:
- First offer: 90+ days
- Sale completion: 6-12+ months (if ever)

Strategy: Price aggressively for faster sale, or price high and plan for long wait

What's better: auction or Buy Now listing?

Buy Now is better for:

✓ Domains with established value (comparables exist) ✓ Premium domains $5,000+ ✓ Sellers who know target price ✓ Minimizing risk of underselling ✓ Professional presentation

Example: TechStartup.com worth $25,000 based on comps → Buy Now at $25,000

Auctions are better for:

✓ Unknown market value (no comparables) ✓ Creating urgency and competitive bidding ✓ Mid-tier domains $500-$5,000 ✓ Quick liquidation needed ✓ Testing market interest

Example: Obscure brandable domain, no comps → 7-day auction starting $100 with reserve $800

Hybrid strategy (best of both):

Set up:
- Buy Now: $10,000 (instant purchase)
- Make Offer: Enabled (negotiation)
- Auction: Optional (if testing market)

Outcome:
- Serious buyers: Buy Now immediately
- Budget buyers: Make Offer
- Competitive buyers: Auction drives up price

Platforms supporting hybrid:
✓ Dan.com (Buy Now + Make Offer)
✓ GoDaddy (Buy Now + Make Offer + Auction)
✓ Sedo (Buy Now + Make Offer)

Recommendation: Use Buy Now + Make Offer for most domains. Reserve auctions for testing market value on unknowns.

How do I handle international buyers?

Payment considerations:

1. Use escrow for trust:

Escrow.com benefits for international sales:
✓ Neutral third party
✓ Currency conversion handled
✓ Secure for both parties
✓ Standard process worldwide

Fee: 0.89-3.25% (same as domestic)
Timeline: 7-14 days (slightly longer for international wire)

2. Accept international payment methods:

Wire transfer:
- Most common for international
- Buyer pays $40-75 wire fee
- 3-7 business days to clear

PayPal:
- Faster (instant)
- Higher fees (absorbed by platform if using Dan.com)
- Currency conversion automatic

Credit card (via platform):
- Instant payment
- Works globally
- Platform handles currency conversion

Platform selection for international buyers:

Sedo (best for international):

• 43% European buyers
• Multi-language support (10+ languages)
• Local payment methods
• EU, Asian presence

Dan.com (good for international):

• Global reach
• Multi-currency support
• English primary (some translation)

Transfer considerations:

Same process as domestic:
1. Buyer pays escrow
2. Seller transfers domain
3. Buyer confirms receipt
4. Escrow releases funds

Registrar doesn't matter:
- Domain transfers work globally
- ICANN rules apply worldwide
- Same 5-7 day timeline

Communication tips:

Do:
✓ Use simple, clear English
✓ Avoid idioms or slang
✓ Be patient with time zones
✓ Provide written instructions
✓ Use Escrow.com for security

Don't:
✗ Assume business hours (different time zones)
✗ Use complex legal terminology
✗ Rush the process

Key Takeaways

1. Dan.com offers the best commission structure (0%) – Keep 100% of your sale price with zero seller and buyer fees. This allows you to price competitively (10-15% below commission platforms) and still net more money while selling faster due to lower buyer cost.

2. Afternic Fast Lane's 20% commission is justified by distribution – Despite the 20% seller fee, Fast Lane lists your domain across GoDaddy (21+ million customers) and 100+ registrar partners. This massive exposure typically results in faster sales (60 days vs 180+ days) and higher conversion, making the commission worthwhile for .com domains.

3. List on multiple platforms for maximum exposure – Recommended strategy: Dan.com (always) + Afternic Fast Lane (for .com) + your own landing page. Track all listings carefully and remove immediately when sold on any platform to avoid double-selling disasters.

4. Research comparable sales before pricing – Use NameBio.com to find 5-10 recent sales of similar domains (length, keywords, TLD, industry). Price at the median for 60-90 day sale, or 20-30% below median for 30-day sale. Overpricing is the #1 reason domains don't sell.

5. Respond to offers within 24 hours – Buyers are shopping multiple domains simultaneously. Fast response (ideally same day) demonstrates professionalism, builds trust, and captures buyers before they move to alternatives. Slow response = lost sale to faster seller.

6. Enable Make Offer alongside Buy Now – Capture buyers who won't pay full price but are willing to negotiate. Set auto-decline threshold to filter lowballs. Accept offers 80%+ of asking price, counter offers 50-80%, decline offers below 40%. Most sales involve negotiation.

7. Use Escrow.com for all sales $1,000+ – Essential for direct sales and provides security for both parties. Buyer pays escrow, seller transfers domain after payment clears, escrow releases funds after buyer confirms receipt. Fee (0.89-3.25%) is small insurance against fraud.

8. Domain quality matters more than platform – A premium domain on any platform will sell. A marginal domain won't sell even with maximum exposure. Focus on acquiring quality domains rather than relying on platform magic. Good domains sell themselves; bad domains don't sell regardless.

9. Payment plans increase buyer pool – Dan.com's payment plan option (60 days to 60 months) attracts buyers who can't pay full amount upfront. This expands your buyer pool significantly, especially for domains $2,000+, without additional risk (Dan.com handles collections).

10. Selling developed websites (domain + site) on Flippa returns 5-10x more than domain alone – If you invest 2-4 weeks developing a basic WordPress site with 10-20 quality articles, some traffic, and minimal revenue, you can sell for $5,000-$15,000 instead of $500-$2,000 for the domain alone.

Next Steps

Immediate Actions (This Week)

1. Create accounts on top platforms:

Sign up for:
✓ Dan.com (free, 5 minutes)
✓ Afternic (free, 5 minutes)
✓ GoDaddy Auctions (if you have GoDaddy account)
✓ Escrow.com (for direct sales)

Verify emails and complete profiles

2. Research your domain's value:

For each domain you want to sell:
1. Search NameBio.com for comparable sales
2. Note 5-10 recent sales
3. Calculate median sale price
4. Research domain on DomainDetails.com (WHOIS history)
5. Review backlink profile (Ahrefs or Moz if available)
6. Determine realistic price range

Time: 30-60 minutes per domain

3. List your first domain:

Choose your best domain and:
1. List on Dan.com
   - Create professional landing page
   - Write compelling description
   - Set Buy Now price at market rate
   - Enable Make Offer
   - Set auto-decline threshold

2. List on Afternic Fast Lane (if .com)
   - Enable Fast Lane distribution
   - Same price as Dan.com
   - Enable Make Offer

3. Create tracking spreadsheet
   - Domain name
   - Platforms listed
   - Prices
   - Views and offers
   - Status

This Month

4. Optimize all listings:

For each domain:
✓ Professional description (300+ words)
✓ Highlight use cases and value
✓ Include relevant keywords
✓ Upload branded image (if applicable)
✓ Set competitive pricing
✓ Enable Make Offer on all

5. Set up landing pages:

Options:
a) Use Dan.com (free, recommended)
b) Use Sedo parking (free)
c) Build custom page (Carrd.co $19/year)

Landing page checklist:
✓ Clear "For Sale" message
✓ Price or "Make Offer" CTA
✓ Contact information
✓ Escrow.com badge
✓ Professional design
✓ Domain benefits/use cases

6. Practice negotiation:

When offers come in:
- Don't accept/reject immediately
- Research comparable sales quickly
- Calculate your minimum acceptable price
- Counter strategically
- Be professional and courteous
- Close deals when fair price reached

Goal: Sell first domain within 30-90 days

Ongoing (3-6 Months)

7. Monitor and adjust pricing:

Review every 90 days:
- Views and engagement
- Offers received
- Market trends (NameBio)
- Comparable sales

Adjust pricing:
Day 1-90: Start at market rate
Day 91-180: Reduce 15% if no serious offers
Day 181-270: Reduce another 15% if no sale
Day 271+: Consider different platform or major reduction

Track what works and iterate

8. Expand platform presence:

After first sale:
- Add additional domains to Dan + Afternic
- Test Sedo for international-appeal domains
- Try GoDaddy Auctions for mid-tier domains
- Build portfolio website linking to all listings

Diversify exposure:
- Domain forums (NamePros)
- Social media (if appropriate)
- Direct outreach to potential buyers

9. Build relationships:

Professional network:
- Connect with serious buyers
- Join domain investor communities
- Attend industry events (NamesCon)
- Build reputation as reliable seller

Repeat business:
- Past buyers often need more domains
- Offer first look at new acquisitions
- Provide great service = referrals

Essential Resources

Domain Marketplaces:

• Dan.com: https://dan.com
• Afternic: https://afternic.com
• Sedo: https://sedo.com
• GoDaddy Auctions: https://auctions.godaddy.com
• Flippa: https://flippa.com

Escrow & Payment:

• Escrow.com: https://escrow.com
• Dan.com built-in escrow
• Afternic built-in escrow

Research Tools:

• NameBio: https://namebio.com (comparable sales)
• DomainDetails.com: WHOIS research and monitoring
• EstiBot: https://estibot.com (automated appraisals)

Community & Learning:

• NamePros: https://www.namepros.com (forum)
• DNJournal: https://www.dnjournal.com (weekly sales reports)
• DomainSherpa: https://www.domainsherpa.com (education)

Related KB Articles:

• Domain Aftermarket Platforms Compared
• Domain Trademark Research
• Comparable Domain Sales Guide
• Domain Escrow Services Guide

Research Sources

1. Dan.com Platform Data and Commission Structure (2024-2025)
2. Afternic Fast Lane Distribution Network Analysis (GoDaddy 2024)
3. Sedo Marketplace Annual Report and Statistics (2024)
4. GoDaddy Auctions Volume and Performance Data (2024)
5. Flippa Marketplace Statistics and Success Rates (2024-2025)
6. NameBio Domain Sales Database (2023-2025)
7. DNJournal Domain Industry Report (2024)
8. Escrow.com Domain Transaction Guidelines and Fee Schedule (2025)
9. Domain Name Wire Marketplace Comparisons (2024)
10. NamePros Community Seller Experience Reports (2024-2025)
11. DomainSherpa Industry Analysis and Platform Reviews (2024)
12. ICANN Domain Transfer Policy and Guidelines (2025)
13. Registrar Transfer Procedures and Timeline Documentation (2024-2025)
14. Domain Industry Survey Results: Time to Sale and Success Rates (2024)
15. Payment Processing and International Transaction Best Practices (2025)