Domain Renewal Strategy: What to Keep vs Drop (2025 Decision Framework)

Quick Answer

Table of Contents

Why Domain Renewal Decisions Matter

Every domain renewal represents a continuing investment decision. Making systematic renewal choices is critical for portfolio performance and profitability.

The Opportunity Cost Problem

Every dollar spent on renewals is capital unavailable for:

• Acquiring better domains
• Developing existing domains
• Investing in marketing and sales efforts
• Building emergency reserves
• Diversifying into other investments

Example: An investor spending $3,000 annually renewing 200 low-quality domains could instead:

• Acquire 2-3 premium domains at $1,000 each with higher sale potential
• Develop 1-2 domains into revenue-generating sites
• Fund 12 months of premium portfolio management tools
• Invest in marketing to sell existing inventory faster

Portfolio Bloat and Its Consequences

Unmanaged portfolios grow through:

• Impulsive hand registrations
• Auction wins that seemed good at the time
• Defensive registrations that never materialize
• Trend-chasing without exit planning
• Fear of missing out (FOMO) on potential future value

Symptoms of portfolio bloat:

• Renewals exceed 20% of annual domain sales revenue
• Less than 2% of portfolio receives inquiries annually
• You can't remember why you own many domains
• Renewal season causes financial stress
• You spend more time managing renewals than finding buyers

The Performance Paradox

Research from professional domain investors shows:

• 80/20 Rule: ~20% of your portfolio generates ~80% of inquiries and sales
• Quality > Quantity: Portfolios under 50 domains often outperform portfolios over 500 on a per-domain ROI basis
• Active Management: Investors who systematically review and prune portfolios every 6-12 months achieve 40-60% better returns than those who renew everything automatically

Why smaller, curated portfolios perform better:

• More attention per domain
• Better marketing of fewer assets
• Higher average domain quality
• Reduced renewal burden enables premium acquisitions
• Clearer focus on profitable niches

Capital Efficiency

Portfolio optimization improves capital efficiency:

Scenario A: Bloated Portfolio

• 300 domains
• Average renewal: $12
• Annual renewal cost: $3,600
• Domains sold annually: 8
• Average sale price: $800
• Annual revenue: $6,400
• Net profit: $2,800
• ROI on renewals: 78%

Scenario B: Optimized Portfolio

• 100 domains (pruned 200 low performers)
• Average renewal: $12
• Annual renewal cost: $1,200
• Domains sold annually: 7 (fewer domains but better quality)
• Average sale price: $1,200 (higher quality = higher prices)
• Annual revenue: $8,400
• Net profit: $7,200
• ROI on renewals: 600%

Pruning 200 domains increased net profit by 157% and dramatically improved ROI.

The Cost of Holding Domains

Understanding true holding costs helps you make rational renewal decisions.

Direct Renewal Costs

Annual registration fees vary by extension:

.com: $9-$15 (most registrars) .net: $12-$18 .org: $12-$15 .io: $30-$40 .ai: $60-$120 .co: $25-$35 Premium domains: Can be $50-$5,000+ annually

Volume discounts: Many registrars offer discounts for bulk renewals (50-100+ domains).

Hidden Costs

Time spent managing:

• Tracking renewal dates: 5-10 hours/year for 100-domain portfolio
• Evaluating renewal decisions: 20-40 hours/year
• Updating DNS/parking: 2-5 hours/year
• Responding to inquiries: 10-30 hours/year depending on activity

Value your time: At $50/hour, 40 hours = $2,000 hidden cost

Portfolio management tools:

• Basic tracking: $0-$20/month
• Professional platforms: $20-$100/month
• Parking services: $0-$30/month
• Monitoring tools: $10-$50/month

Opportunity costs:

• Capital tied up in renewals unavailable for acquisitions
• Mental bandwidth consumed by underperforming assets
• Diluted attention reducing sales conversion on good domains

Calculating True Cost Per Domain

Annual cost per domain:

Total Cost = Renewal Fee + (Time Cost / Number of Domains) + (Tool Costs / Number of Domains) + Opportunity Cost

Example for 100-domain portfolio:

• Average renewal: $12
• Time cost: 40 hours × $50 = $2,000 ÷ 100 = $20/domain
• Tool costs: $40/month × 12 = $480 ÷ 100 = $4.80/domain
• Total cost per domain: $36.80/year

This means each domain needs to generate $184+ over 5 years just to break even (5 × $36.80).

Cumulative Cost Over Time

5-year holding cost for single .com domain:

• Year 1: $12
• Year 2: $12
• Year 3: $12
• Year 4: $12
• Year 5: $12
• Total: $60

For premium .io domain at $35/year:

• 5-year cost: $175
• 10-year cost: $350
• 20-year cost: $700

These costs must be factored into profit calculations when evaluating eventual sales.

Renewal Inflation

Domain renewal costs increase over time:

• Historical average: 3-5% annually
• Registry price increases (e.g., Verisign .com increases)
• Registrar fee increases
• Premium extension inflation

A $12 renewal today becomes:

• $13.20 in 3 years (3% annual increase)
• $14.50 in 5 years
• $19.60 in 10 years

Long-term holds become increasingly expensive if domain value doesn't appreciate proportionally.

The 5-Year Rule Framework

The most practical renewal decision framework asks: Will this domain generate at least 5x its annual renewal cost within 5 years?

How the 5-Year Rule Works

For a $12/year .com domain:

• 5x annual renewal = $60 minimum value/return
• If you can't reasonably expect this domain to sell for $60+ within 5 years, drop it

For a $35/year .io domain:

• 5x annual renewal = $175 minimum value/return
• Domain must have realistic $175+ sale potential within 5 years

For a $80/year .ai premium domain:

• 5x annual renewal = $400 minimum value/return
• Domain needs clear path to $400+ valuation

Why 5x Annual Renewal?

The 5x multiplier provides:

• Breakeven coverage: Accounts for 5 years of renewals plus time/opportunity costs
• Reasonable return threshold: Ensures portfolio generates positive returns after all costs
• Risk adjustment: Not every domain sells, so successful sales must cover unsuccessful holds
• Competitive return: 5x return over 5 years = ~100% total return, ~15% annualized (acceptable for illiquid assets)

Applying the 5-Year Rule

Step 1: Identify annual renewal cost

• Check your registrar's renewal pricing
• Account for any upcoming registry price increases
• Use actual cost, not discounted first-year pricing

Step 2: Calculate 5x threshold

• Multiply annual renewal by 5
• This is your minimum acceptable value

Step 3: Evaluate realistic sale potential

• Research comparable sales (NameBio, DNJournal)
• Assess market demand for the keyword/niche
• Consider inquiries and interest received
• Be honest and conservative in estimates

Step 4: Make decision

• If realistic sale value > 5x threshold: Renew
• If realistic sale value < 5x threshold: Drop or sell at wholesale
• If uncertain: Use additional criteria (see scoring system below)

Examples of 5-Year Rule Application

Example 1: TechStartupTools.com

• Annual renewal: $12
• 5x threshold: $60
• Comparable sales: Similar 3-word tech domains sell $200-$800
• Inquiries: 2 inquiries in past year
• Decision: RENEW (clear path to exceed threshold)

Example 2: RandomThoughtsBlog.io

• Annual renewal: $35
• 5x threshold: $175
• Comparable sales: Generic blog domains rarely exceed $100
• Inquiries: 0 in 3 years
• Development potential: Low (saturated niche)
• Decision: DROP (unlikely to reach threshold)

Example 3: CloudAI.tech

• Annual renewal: $25
• 5x threshold: $125
• Comparable sales: AI tech domains selling $300-$5,000
• Trend: AI keyword demand increasing
• Inquiries: 1 inquiry in 18 months
• Decision: RENEW (strong potential to exceed threshold)

Example 4: MyPersonalPhotos.net

• Annual renewal: $15
• 5x threshold: $75
• Comparable sales: Personal-focused domains with .net rarely sell
• Inquiries: 0 ever
• No brandability or commercial appeal
• Decision: DROP (no realistic path to threshold)

When to Adjust the Multiplier

Use 10x multiplier (stricter) if:

• You're overly invested (renewals > 30% of annual revenue)
• Portfolio size exceeds your management capacity
• You need to free capital for better opportunities
• Domain is in declining niche

Use 3x multiplier (more lenient) if:

• Small portfolio with excess capital
• Domain has strategic importance (brand protection, development plans)
• Strong recent comparable sales in exact niche
• Multiple recent inquiries indicating interest

Quantitative Evaluation Criteria

Objective metrics help remove emotion from renewal decisions.

Inquiry History

Track and weight inquiries:

Strong signals (renew):

• 3+ inquiries in past 12 months
• 2+ serious inquiries (negotiated price) in past 24 months
• 1+ inquiry from serious buyer (company, established business) in past 12 months
• Increasing inquiry frequency over time

Weak signals (consider dropping):

• Zero inquiries in past 36+ months
• Only lowball offers ($50-$100 for domains worth more)
• Inquiries from obvious tire-kickers or domainers only
• Decreasing inquiry frequency over time

Why inquiries matter: Inquiries indicate real market demand. Domains generating zero inquiries for 3+ years typically have fundamental issues (poor keyword, saturated niche, unclear use case, poor extension).

Comparable Sales Analysis

Research recent sales of similar domains:

Use NameBio to find:

• Exact keyword matches in different extensions
• Same extension with similar keywords
• Similar length/structure in same niche
• Sales within past 12-24 months (most relevant)

Strong signals (renew):

• Multiple comparables in past 24 months over your 5x threshold
• Recent comparable significantly exceeded your cost basis
• Comparable sales showing upward price trend
• Direct comparable (same keyword + extension) sold recently

Weak signals (consider dropping):

• No comparables found in past 36+ months
• Only comparables are below your 5x threshold
• Comparable sales showing downward trend
• Only comparables are for much better extensions (e.g., you have .net, comparables are .com)

Example analysis:

Domain: CyberSecurityTraining.com

• Annual renewal: $12
• 5x threshold: $60
• NameBio comparables:
  • CyberSecurityCourse.com: $2,400 (2023)
  • CybersecurityTraining.io: $850 (2024)
  • SecurityTraining.com: $8,500 (2022)
• Conclusion: Strong comparables well above threshold → RENEW

Domain: RandomBlogIdeas.net

• Annual renewal: $15
• 5x threshold: $75
• NameBio comparables: Zero results for similar domains
• Expanded search (blog + ideas + .net): Nothing over $100
• Conclusion: No market validation → DROP

Traffic and Parking Revenue

Evaluate actual traffic performance:

Strong signals (renew):

• Type-in traffic: 50+ monthly direct visitors
• Parking revenue: Generates $3+/month ($36+/year)
• Traffic growing or stable over time
• Low bounce rate (visitors engage with parked page)

Weak signals (consider dropping):

• Zero or near-zero monthly traffic
• Parking revenue: $0-$1/month
• Traffic declining over time
• 100% bounce rate (no engagement)

Parking revenue analysis:

If parking generates $5/month = $60/year:

• Covers .com renewal ($12) with $48 profit
• Clear keep decision (positive cash flow)

If parking generates $0.50/month = $6/year:

• Doesn't cover .com renewal
• Evaluate other factors (inquiries, comparables)

Market Demand Indicators

Research keyword demand:

Use Google Keyword Planner, Ahrefs, or Semrush to check:

• Monthly search volume
• Search trend (increasing, stable, declining)
• Cost-per-click (CPC) for keyword
• Competition level

Strong signals (renew):

• 1,000+ monthly searches
• Increasing search trend (up 20%+ year-over-year)
• High CPC ($5+) indicating commercial value
• Medium-high competition (proves commercial viability)

Weak signals (consider dropping):

• Under 100 monthly searches
• Declining search trend (down 20%+ year-over-year)
• Low/no CPC ($0-$0.50) indicating limited commercial value
• Very low or very high competition (no market or saturated market)

Example:

Domain: ElectricVehicleCharging.com

• "electric vehicle charging": 33,000 monthly searches
• Trend: +60% year-over-year (growing rapidly)
• CPC: $8.50 (high commercial intent)
• Conclusion: Strong market demand → RENEW

Domain: CD-ROMSoftware.com

• "CD-ROM software": 200 monthly searches
• Trend: -40% year-over-year (declining technology)
• CPC: $0.30 (minimal commercial value)
• Conclusion: Dead/dying market → DROP

Age and Holding Period

Consider how long you've held the domain:

Long holds (3+ years) with zero inquiries:

• Suggests fundamental value problem
• Opportunity cost has accumulated
• Lean toward dropping unless other factors are very strong

Recent acquisitions (under 12 months):

• Market hasn't had time to discover domain
• Give at least 12-18 months before dropping
• Exception: If you immediately realize it was a mistake

Medium holds (1-3 years):

• Sufficient time for market validation
• Expect at least 1-2 inquiries if domain has real value
• Evaluate based on other criteria

Qualitative Evaluation Factors

Subjective factors complement quantitative metrics in renewal decisions.

Brandability and Memorability

High brandability (favors renewal):

• Short (1-2 words, under 15 characters)
• Easy to spell and pronounce (passes "radio test")
• Unique, distinctive, memorable
• No hyphens, numbers, or unusual spellings
• Clear pronunciation (no ambiguity)
• Positive associations

Low brandability (favors dropping):

• Long (3+ words, 20+ characters)
• Difficult spelling or pronunciation
• Generic, forgettable combination
• Contains hyphens, numbers, or misspellings
• Unclear meaning or awkward phrasing
• Negative or unclear associations

Examples:

High brandability → Keep:

• CloudSync.io (short, clear, modern)
• FinanceHub.com (memorable, clear purpose)
• TechWave.co (unique, brandable)

Low brandability → Drop:

• BestCheapProductsOnlineNow.com (way too long)
• Tech-n-Stuff.net (hyphens, unclear)
• Gud-Deals.com (misspelling, hyphen)

Extension Strength

Premium extensions (higher keep threshold):

• .com (always strongest, most liquid)
• .io (tech/startups)
• .ai (artificial intelligence)
• .co (short, versatile)
• Premium ccTLDs (.de, .co.uk, .ca)

Secondary extensions (moderate threshold):

• .net (established but second-tier)
• .org (nonprofits, communities)
• Established ccTLDs
• Industry-specific (.tech, .app, .dev)

Weak extensions (higher drop rate):

• Generic new gTLDs with poor adoption
• ccTLDs from countries with restrictions or instability
• Extensions with negative associations
• Confusing or hard-to-understand extensions

Extension impacts valuation:

• Same domain in .com vs .net: .com typically worth 5-10x more
• Same domain in .com vs weak gTLD: .com typically worth 20-50x more

Renewal decision impact: Weak extensions need stronger fundamentals (inquiries, traffic, comparables) to justify renewal.

Trend Alignment

Evaluate whether domain aligns with current and future trends:

Growing trends (favor renewal):

• Artificial intelligence and machine learning
• Remote work and digital collaboration
• Sustainability and clean energy
• Health technology and telemedicine
• Cryptocurrency and blockchain (though volatile)
• Cybersecurity
• Electric vehicles

Stable trends (evaluate case-by-case):

• Finance and banking
• Real estate
• Education and training
• Marketing and advertising
• E-commerce

Declining trends (favor dropping):

• Legacy technology (CD-ROM, floppy disk, etc.)
• Dying industries (travel agents, print newspapers)
• Fad keywords that peaked years ago
• Outdated terminology

Example evaluation:

SmartHomeAutomation.com (2025):

• Trend: Smart home adoption growing 20%+ annually
• Long-term outlook: Strong (IoT, AI integration)
• Conclusion: Trend-aligned → RENEW

FlashWebsiteDesign.com (2025):

• Trend: Flash technology defunct since 2020
• Long-term outlook: Zero (technology obsolete)
• Conclusion: Dead trend → DROP

Portfolio Fit and Strategic Alignment

Does this domain fit your investment strategy?

Strategic fit (favor renewal):

• Aligns with your niche focus
• Complements other portfolio domains
• Supports your development plans
• Matches your target buyer profile
• Fits your investment thesis

Poor strategic fit (favor dropping):

• Random acquisition outside your niche
• Doesn't match your expertise or network
• One-off domain unrelated to your focus
• Acquired during strategy shift (no longer relevant)

Example:

Investor focused on SaaS and tech domains:

• Keep: CloudPlatform.io, SaaSMetrics.com, DevOpsTools.com
• Drop: OrganicDogFood.com, LocalPlumbers.net (outside focus area)

Development Potential

Could you create value through development?

High development potential (favor renewal):

• Strong keyword for content site
• Clear monetization path (ads, affiliates, products)
• You have expertise to develop in this niche
• Development costs reasonable relative to potential value
• SEO opportunity (backlinks available, good keyword)

Low development potential (favor dropping):

• Generic topic with massive competition
• No clear monetization model
• Outside your expertise and resources
• Would require $10,000+ development for minimal return
• Poor SEO potential (keyword too competitive or too obscure)

Development ROI calculation:

Example: FinancialPlanningTools.com

• Development cost: $3,000 (content, design, tools)
• Time to revenue: 12-18 months
• Potential value: $15,000-$30,000 (based on comparable developed sites)
• Conclusion: Strong development ROI → RENEW and develop

Example: RandomTopicIdeas.net

• Development cost: $2,000
• Time to revenue: 18-24+ months
• Potential value: $500-$2,000 (low comparable values)
• Conclusion: Poor development ROI → DROP

When to Definitely Keep a Domain

Certain domains should almost always be renewed regardless of strict quantitative thresholds.

Domains with Regular Inquiries

If a domain receives inquiries, the market is validating value:

• 2+ inquiries per year: Market interest confirmed
• Even lowball inquiries: Proves awareness and demand
• Inquiries indicate you're not overvaluing the domain

Exception: If ALL inquiries are under $50-$100 for years, and the domain has been well-marketed, market may be saying true value is minimal.

Domains with Strong Comparable Sales

If similar domains have sold recently for amounts well above your 5x threshold:

• Direct comparables (same keyword, similar extension): Strong signal
• Sales within 12 months: Most relevant
• Multiple comparables: Validates market, not flukes
• Comparable sales > 10x your annual renewal: Clear keep signal

Example: You own CyberInsurance.io ($35/year, $175 threshold)

• CyberInsurance.com sold for $18,000 (2023)
• CyberInsurance.co sold for $3,200 (2024)
• Clear decision: RENEW (.io version has strong comparable validation)

Domains with Positive Parking Revenue

Any domain generating parking revenue that covers or exceeds its renewal cost:

• Positive cash flow: Domain pays for itself
• Type-in traffic: Rare and valuable
• Keep even if no inquiries (passive income is valuable)

Example: Insurance-related domain with $5/month parking

• Annual parking: $60
• Annual .com renewal: $12
• Net profit: $48/year
• Decision: RENEW (positive cash flow)

Domains in Growing Market Niches

Markets with 20%+ annual growth and strong future outlook:

• Artificial intelligence and ML
• Renewable energy and sustainability
• Health tech and telemedicine
• Cybersecurity
• Electric vehicles
• Remote work tools

Future value potential justifies holding even if current metrics don't meet strict thresholds yet.

Premium Short Domains

Inherently valuable domain types:

• 3-letter .com (e.g., ABC.com)
• 4-letter .com (e.g., ABCD.com)
• Dictionary word .com (e.g., cloud.com, sync.com)
• 2-word .com with premium keywords
• 1-word new gTLDs (.io, .ai, .co)

Scarcity and inherent value justify holding, as these appreciate steadily over time.

Domains with Development Plans

If you have concrete development plans and timeline:

• Business plan exists
• Timeline: Will start development within 12 months
• Resources: Capital and time allocated
• Monetization strategy: Clear revenue model

Keep and execute development rather than dropping undeveloped domains.

Brand Protection Domains

Protecting your personal or business brand:

• Your name/business in other extensions
• Common misspellings of your brand
• Defensive registrations around your main domain
• Trademark protection

Brand protection value exceeds simple ROI calculations.

When to Drop a Domain

Certain signals indicate a domain isn't worth renewing.

Zero Inquiries After 3+ Years

If you've owned a domain 3+ years with zero inquiries:

• Market has had time to discover domain
• Zero inquiries = market signals "no demand at your price"
• Opportunity cost has accumulated
• Future inquiry unlikely absent major trend shift

Exceptions:

• You haven't actively marketed (list on marketplaces first)
• You acquired recently (under 18 months)
• Strong recent comparable sales emerged
• You're developing it (inquiries not relevant)

No Comparable Sales in 3+ Years

If you can't find any relevant comparable sales:

• No market validation of value
• Suggests domain is too specific, poor keywords, or unmarketable
• No data to support optimistic valuation

Red flags:

• Zero results on NameBio for keyword combinations
• No sales even for much better extensions
• Expanding search to broader terms finds nothing relevant

Conclusion: No market means no value → DROP

Declining Niche or Dead Technology

Markets that are clearly dying or dead:

• Obsolete technology (Flash, CD-ROM, etc.)
• Dying industries (print newspapers, video rental, etc.)
• Fads that peaked years ago
• Negative perception shifts (e.g., tobacco)

Future value will only decrease → DROP and avoid further losses

High Renewal Cost Relative to Realistic Value

Premium domains with renewals of $100-$500+ annually:

Drop if:

• No realistic path to selling for 10x+ the renewal cost
• No inquiries despite high renewal cost
• Better alternative domains available at fraction of cost
• Capital better deployed acquiring multiple cheaper domains

Example: Premium .ai domain at $200/year

• 5-year cost: $1,000
• Zero inquiries in 2 years
• No clear AI application or brandability
• Similar .io domains available for $35/year
• Decision: DROP and reallocate capital

Trademark Risk or Legal Issues

Domains containing trademarks or creating legal risk:

• Clear trademark infringement (famous brand + keyword)
• UDRP vulnerability (bad faith registration)
• Cybersquatting risk
• Potential legal costs exceed any possible value

Better to drop than face UDRP or lawsuit → DROP immediately

Poor Extension with Weak Fundamentals

Weak extension domains need strong fundamentals to justify renewal:

Drop weak extensions (.biz, .info, obscure gTLDs) if:

• Zero inquiries after 18+ months
• No comparable sales for any similar domains in that extension
• Generic keywords (nothing unique)
• No development plan

Example: BestTechProducts.biz

• Extension: .biz (very weak)
• Inquiries: Zero in 3 years
• Comparables: No .biz domains with "tech products" sold
• Decision: DROP (weak extension + no fundamentals)

Random Registrations Outside Strategy

Domains you registered on impulse with no strategic rationale:

• "Seemed cool at the time" registrations
• Drunk or late-night hand registrations (yes, this happens)
• Panic FOMO registrations during trend spikes
• No clear use case or buyer profile

If you can't articulate why you own it and who would buy it → DROP

Domains You Wouldn't Reacquire Today

The "reacquisition test":

Ask yourself: "If this domain dropped and I saw it available to hand register for $12, would I register it today knowing what I know now?"

• No → DROP (you're holding out of sunk cost fallacy)
• Yes → Evaluate using other criteria

This test removes emotional attachment and sunk cost bias.

Portfolio Size Optimization

The optimal portfolio size depends on your resources, strategy, and management capacity.

Determining Your Ideal Portfolio Size

Factors to consider:

1. Time availability: Can you actively manage and market all domains?
2. Financial capacity: Can you comfortably afford all renewals without stress?
3. Investment strategy: Flipping requires larger portfolios; premium holding requires smaller, curated portfolios
4. Attention quality: More domains = less attention per domain

General guidelines:

Beginner investors (first 1-2 years):

• 10-30 domains
• Learn fundamentals without overwhelming commitment
• Easy to track and manage
• Low financial risk

Part-time investors:

• 30-100 domains
• Manageable with 5-10 hours/week
• Diversified enough to generate regular inquiries
• Still allows quality attention per domain

Full-time investors/dealers:

• 100-500 domains
• Requires 20-40 hours/week management
• Higher turnover and transaction volume
• Significant capital commitment

Large-scale operations:

• 500-5,000+ domains
• Multiple staff or sophisticated automation
• Professional marketplace integrations
• Substantial capital and infrastructure

The Renewal-to-Revenue Ratio

Measure portfolio health using renewal-to-revenue ratio:

Renewal Ratio = Annual Renewal Costs / Annual Domain Sales Revenue

Healthy ratios:

• Under 20%: Excellent (renewals are small fraction of revenue)
• 20-40%: Good (reasonable cost structure)
• 40-60%: Fair (manageable but could be optimized)
• 60%+: Poor (renewals consuming too much revenue)

If your ratio exceeds 40%, aggressive pruning is recommended.

Example:

Before pruning:

• 300 domains at $12/year = $3,600 annual renewals
• Annual domain sales: $6,000
• Ratio: 60% (Poor)

After pruning (dropped 150 domains):

• 150 domains at $12/year = $1,800 annual renewals
• Annual domain sales: $5,500 (slightly lower, but better quality)
• Ratio: 32.7% (Good)

Net profit improved from $2,400 to $3,700 (54% increase)

Turnover Rate Expectations

Healthy portfolios have annual turnover rates of:

• Flipping strategy: 30-60% (high turnover)
• Balanced strategy: 10-20%
• Long-term holding: 5-10%

Calculate your turnover:

Turnover Rate = Domains Sold This Year / Average Portfolio Size

Example:

• Average portfolio size: 100 domains
• Domains sold in year: 12
• Turnover: 12%

If turnover is below 5% for two consecutive years, portfolio may be overpriced, undermarketed, or poorly curated.

Quality Over Quantity Philosophy

Research shows:

• A portfolio of 50 quality domains with average value of $500 generates more inquiries and sales than 500 mediocre domains with average value of $50
• Management time per domain increases as portfolio grows, reducing attention quality
• Marketing effectiveness decreases as portfolio size increases (can't effectively promote 500 domains)

The "38-domain sweet spot": Some professional investors swear by portfolios of ~30-50 ultra-quality domains, allowing:

• Deep knowledge of each domain
• Active marketing of each asset
• Meaningful development or improvement
• Strong buyer relationships in specific niches

Renewal Decision Timeline

Create a systematic timeline for making renewal decisions.

90 Days Before Expiration

Initial review and triage:

1. Pull expiration report from registrar for domains expiring in 90-120 days
2. Flag obvious keepers: Domains with recent inquiries, strong comparables, or strategic importance
3. Flag obvious drops: Zero inquiries for 3+ years, dead technologies, trademark risks
4. Create "evaluate" list: Everything else needing deeper analysis

Time commitment: 2-4 hours for 100-domain batch

60 Days Before Expiration

Deep evaluation of "evaluate" list:

1. Research comparables on NameBio for each domain
2. Check inquiry history and review old negotiation threads
3. Review parking stats and traffic (if applicable)
4. Run keyword research on main terms
5. Apply 5-Year Rule and scoring system (see below)
6. Make tentative decisions

Time commitment: 4-8 hours for 50-domain "evaluate" list

30 Days Before Expiration

Finalize decisions and take action:

1. Make final renewal decisions based on 60-day evaluation
2. List potential drops at wholesale on marketplaces (one last attempt to sell)
   • Price at 2-3x renewal cost for quick sale
   • Indicate "make offer" to generate last-minute sales
3. Bundle and auction groups of related domains
4. Enable auto-renewal for all confirmed keeps
5. Disable auto-renewal for confirmed drops

Time commitment: 2-3 hours

7 Days Before Expiration

Last-minute review:

1. Check for any last-minute inquiries or offers on domains slated for dropping
2. Review auto-renewal settings one final time
3. Confirm payment method works and has sufficient funds
4. Let domains drop that didn't sell

Time commitment: 30-60 minutes

Post-Expiration (Grace Period)

Some domains enter grace period (typically 30 days) when you can still renew at normal cost:

• Monitor dropped domains to see if anyone backorders (indicates value you missed)
• If domain gets backordered, consider late renewal (if still in grace period)
• Learn from drops: Did you drop domains that got backordered or subsequently sold well?

Scoring System for Renewal Decisions

Use this point system for domains that aren't clear keeps or drops.

Renewal Decision Scorecard

Score each domain on these factors (assign points):

Inquiry History (20 points max):

• 3+ inquiries in past 12 months: 20 points
• 2 inquiries in past 12 months: 15 points
• 1 inquiry in past 12 months: 10 points
• 1 inquiry in past 24 months: 5 points
• Zero inquiries ever: 0 points

Comparable Sales (20 points max):

• Strong comparable sold >10x annual renewal in past 12 months: 20 points
• Moderate comparable sold >5x annual renewal in past 24 months: 15 points
• Weak comparable sold >3x annual renewal in past 36 months: 10 points
• Only very old or weak comparables: 5 points
• No comparables found: 0 points

Traffic/Parking Revenue (15 points max):

• Parking revenue covers renewal + profit: 15 points
• Parking revenue covers 50-100% of renewal: 10 points
• Parking revenue covers 25-50% of renewal: 5 points
• Minimal traffic but some engagement: 2 points
• Zero traffic: 0 points

Market Demand (15 points max):

• 5,000+ monthly searches, growing trend, high CPC: 15 points
• 1,000-5,000 searches, stable trend, moderate CPC: 10 points
• 100-1,000 searches, stable/slight decline, low CPC: 5 points
• Under 100 searches or declining rapidly: 0 points

Brandability (10 points max):

• Excellent: Short, memorable, unique, passes radio test: 10 points
• Good: Decent length, clear meaning, easy to spell: 7 points
• Fair: Functional but not memorable: 4 points
• Poor: Long, awkward, unclear: 0 points

Extension Strength (10 points max):

• .com, premium .io/.ai in relevant niche: 10 points
• .net, .org, .co, established ccTLDs: 7 points
• Secondary new gTLDs, lesser ccTLDs: 4 points
• Weak/obscure extensions: 0 points

Trend Alignment (10 points max):

• Growing trend, 20%+ annual growth: 10 points
• Stable, established market: 6 points
• Slow decline or uncertain: 3 points
• Dead/dying trend: 0 points

Interpreting Your Score

Total possible: 100 points

Renewal decision based on score:

• 70-100 points: DEFINITE RENEW (strong domain)
• 50-69 points: RENEW (good domain, worth holding)
• 30-49 points: EVALUATE (borderline, consider other factors)
• 15-29 points: LEAN DROP (weak domain, drop unless special circumstances)
• 0-14 points: DEFINITE DROP (clear drop decision)

Example Scoring

Domain: CloudSecurityPlatform.com

• Inquiries: 2 in past year = 15 points
• Comparables: CloudSecurity.com sold $12k in 2023 = 20 points
• Traffic: Minimal parking = 2 points
• Market demand: 8,000 searches, growing, $11 CPC = 15 points
• Brandability: Clear, professional, 3-word .com = 8 points
• Extension: .com = 10 points
• Trend: Cybersecurity growing 25% annually = 10 points
• Total: 80 points → DEFINITE RENEW

Domain: BestProductReviewsBlog.net

• Inquiries: Zero ever = 0 points
• Comparables: Nothing found = 0 points
• Traffic: Zero = 0 points
• Market demand: 500 searches, declining, $0.20 CPC = 0 points
• Brandability: Long, generic, awkward = 1 point
• Extension: .net = 7 points
• Trend: Review blogs declining, saturated = 0 points
• Total: 8 points → DEFINITE DROP

Special Considerations by Investment Strategy

Different investment strategies require different renewal approaches.

Flipping Strategy Renewals

Aggressive turnover focus:

• Higher drop rate: 20-30% annual portfolio turnover through drops
• Stricter thresholds: Use 10x annual renewal rule instead of 5x
• Quick decisions: If domain hasn't sold in 12-18 months, drop it
• Focus on liquidity: Keep only domains with clear, quick sale potential
• Market feedback: Zero inquiries in 12 months = drop

Flippers should ruthlessly cut underperformers to maintain capital efficiency and portfolio velocity.

Buy-and-Hold Strategy Renewals

Patient, long-term focus:

• Lower drop rate: 5-10% annual drops
• Lenient thresholds: Use 3x annual renewal rule (more patience)
• Time horizon: Give domains 3-5 years before dropping
• Trend focus: Keep domains in growing trends even without immediate inquiries
• Quality emphasis: Keep premium domains (short, .com) almost always

Long-term holders can afford patience but should still drop obvious losers annually.

Development Strategy Renewals

Active value creation focus:

• Development pipeline: Keep domains you plan to develop in next 24 months
• Completion discipline: Drop undeveloped domains after 36+ months if you haven't started
• ROI focus: Drop domains where development cost > potential developed value
• Resource allocation: Keep only domains you have skills/resources to develop

Developers should be honest about development capacity and drop domains they'll never develop.

Parking Strategy Renewals

Passive income focus:

• Revenue threshold: Keep any domain where parking > renewal cost
• Traffic potential: Keep domains with type-in traffic potential even without current parking
• Market changes: Drop domains where parking revenue declined 50%+ year-over-year
• Efficiency ratio: Target 30%+ portfolio generating parking revenue

Parking investors need large portfolios but should prune non-performers annually.

Alternatives to Dropping

Before letting domains drop, consider these alternatives.

Wholesale to Other Investors

Sell at 2-5x renewal cost rather than dropping:

Platforms:

• NamePros marketplace (wholesale section)
• DNForum marketplace
• Domain investor Facebook groups
• Direct outreach to investors in your niche

Pricing strategy:

• List at 3-5x annual renewal
• Accept offers at 2x renewal
• Better to recoup something than get zero

Example:

• Domain renewal: $12
• List wholesale: $50
• Accept offer: $30
• Result: $30 recovered vs $0 from drop

Bundle Sales

Group related domains and sell as portfolio:

• 5-10 domains in same niche
• Price bundle at discount (e.g., 20% off individual pricing)
• Attractive to investors wanting niche focus
• Faster than selling individually

Example bundle:

• 8 health tech domains
• Individual value: $50-$150 each ($800 total)
• Bundle price: $500
• Result: $500 vs $0 from drops

Domain Auctions

List on GoDaddy Auctions, Flippa, or other auction platforms:

• No reserve or low reserve ($1-$5)
• Let market determine value
• Often recover 1-3x renewal cost
• Better than dropping

Auction strategy:

• Start: $1
• Reserve: None or 2x renewal cost
• Duration: 3-7 days
• Batch similar domains together

Donation to Charity

For higher-value domains:

• Donate to qualified 501(c)(3) charity
• Claim tax deduction for fair market value
• Requires appraisal for domains valued $5,000+
• Must itemize to benefit

Tax benefit can exceed wholesale sale value if you're in high tax bracket.

Negotiation with Interested Parties

If you've had inquiries or negotiations:

• Contact previous inquirers 60-90 days before renewal
• Offer "last chance" pricing at substantial discount
• Set deadline (domain drops if not sold by date)
• Often converts previous lowball inquirers

Email template:

"Hi [Name], you inquired about [domain] in [month]. I'm considering dropping it at renewal. Before I do, I wanted to offer you a final opportunity at $[price] (significant discount from my previous $[price]). This offer expires [date] when the domain renews/drops. Let me know if you're interested."

Development and Flip

For borderline domains with development potential:

• Quick 30-60 day development (basic content site, landing page)
• List as developed site on Flippa
• Developed sites sell for 5-20x naked domain value
• Requires time investment but can be profitable

Best for: Domains with good SEO keywords and clear monetization path.

Common Renewal Mistakes

Avoid these common pitfalls in renewal decisions.

Sunk Cost Fallacy

Mistake: "I paid $5,000 for this domain 5 years ago, I can't drop it now."

Reality: Past purchase price is irrelevant to future value. If the domain won't generate 5x annual renewal going forward, past cost doesn't matter.

Correct thinking: "Would I buy this domain today at $5,000 knowing what I know now? If no, it's a hold or drop candidate regardless of past cost."

Emotional Attachment

Mistake: Keeping domains because you "love the name" despite zero market interest.

Reality: Your opinion doesn't matter—buyer demand determines value.

Correct thinking: Base decisions on inquiries, comparables, and market demand, not personal feelings.

Hoping for a Miracle Buyer

Mistake: "Maybe someday the perfect buyer will come along and pay $50,000 for this $50 domain."

Reality: If zero inquiries in 3+ years, miracle buyer doesn't exist.

Correct thinking: Market has spoken through absence of inquiries. Future unlikely to differ from past without major market changes.

Renewing Everything on Auto-Pilot

Mistake: Auto-renew everything without annual review.

Reality: Portfolio bloat accumulates, renewal costs spiral, opportunity costs mount.

Correct thinking: Annual review and pruning of 15-30% of portfolio is healthy and necessary.

Dropping Too Quickly

Mistake: Dropping domains after 6-12 months with no inquiries.

Reality: Market needs 18-24 months minimum to discover domain.

Correct thinking: Give domains at least 24 months before dropping, unless you immediately realize it was a mistake.

Ignoring Market Feedback

Mistake: Keeping domains that receive only $50 lowball offers for years, insisting it's worth more.

Reality: If ALL offers are lowball after years, market is telling you actual value is low.

Correct thinking: Multiple lowball offers > zero inquiries. Price may need adjustment or domain needs drop.

Analysis Paralysis

Mistake: Spending 2 hours evaluating whether to renew a $12 domain.

Reality: Time spent on decision exceeds potential loss/gain.

Correct thinking: Use quick scoring system or 5-Year Rule for $12 domains. Deep analysis only for $100+ domains.

Neglecting Opportunity Cost

Mistake: "It's only $12/year, I'll just keep it."

Reality: $12/year is $60 over 5 years. 100 "only $12" domains = $6,000 over 5 years.

Correct thinking: Every $12 renewal has opportunity cost. Could that $12 be better used acquiring a different domain or developing existing ones?

Annual Portfolio Review Process

Implement a systematic annual review to maintain portfolio health.

Schedule Annual Portfolio Review

Best timing:

• Q4 (October-November): Before busy holiday season, allows year-end tax planning
• After major sales: Review what worked, prune what didn't
• Quarterly for large portfolios (500+ domains)

Set recurring calendar reminder: "Annual Domain Portfolio Review" every October.

Step 1: Pull Comprehensive Report

Export from registrar or portfolio tool:

• Domain name
• Extension
• Registration date (age)
• Expiration date
• Annual renewal cost
• Current registrar
• Status (active, expiring soon, etc.)

Add columns for tracking:

• Total cost basis (acquisition + renewals to date)
• Inquiries count (past 12 months)
• Last inquiry date
• Comparable sales found (Y/N)
• Estimated value
• Keep/Drop/Evaluate decision

Step 2: Calculate Portfolio Metrics

Overall portfolio health:

Total Domains: [count]
Total Annual Renewal Cost: $[amount]
Average Renewal per Domain: $[amount]
Annual Domain Sales Revenue: $[amount]
Renewal-to-Revenue Ratio: [percentage]
Domains Sold Past 12 Months: [count]
Annual Turnover Rate: [percentage]
Inquiries Past 12 Months: [count]
Inquiry Rate: [inquiries / domains = percentage]

Identify problem areas:

• Renewal ratio over 40%?
• Turnover under 5% for two consecutive years?
• Inquiry rate under 5%?
• More than 30% of portfolio with zero inquiries ever?

Step 3: Segment Portfolio

Create segments:

Segment A: Stars (Top 20%)

• Regular inquiries
• Strong comparables
• In growing niches
• Premium characteristics
• Action: Definitely keep, focus marketing efforts here

Segment B: Performers (Next 30%)

• Occasional inquiries
• Decent comparables
• Stable niches
• Good characteristics
• Action: Keep, moderate marketing

Segment C: Underperformers (Next 30%)

• Few/no inquiries
• Weak/no comparables
• Questionable niches
• Average characteristics
• Action: Evaluate carefully using scoring system

Segment D: Dogs (Bottom 20%)

• Zero inquiries for 3+ years
• No comparables
• Dead/declining niches
• Poor characteristics
• Action: Drop or wholesale immediately

Step 4: Apply Decision Framework

For each domain in Segments C and D:

1. Run through 5-Year Rule
2. Complete scoring system
3. Check for special circumstances (development plans, brand protection, recent comparable sales)
4. Make keep/drop/wholesale decision
5. Document reasoning for future reference

Step 5: Take Action

Immediate actions:

1. List wholesale/auction all confirmed drops (give 30-60 days to sell before dropping)
2. Update marketplace listings for all keepers (refresh descriptions, pricing)
3. Disable auto-renewal for confirmed drops
4. Enable auto-renewal for confirmed keeps
5. Set reminders for domains expiring soon

Strategic actions:

1. Identify acquisition priorities from pruning (what types of domains to acquire with freed capital)
2. Update investment strategy based on what worked/didn't
3. Plan development for domains with development potential
4. Allocate marketing budget to top performers

Step 6: Track and Measure

Create annual comparison:

This data guides future renewal decisions and validates your pruning strategy.

Best Practices

Implement these best practices for optimal renewal decisions.

1. Set Renewal Reminders 90 Days in Advance

Don't wait until last minute:

• 90 days: Initial review and triage
• 60 days: Deep evaluation
• 30 days: Final decisions and wholesale listing
• 7 days: Last-minute review

Use calendar reminders, registrar alerts, or portfolio management tools.

2. Track All Inquiries Systematically

Maintain inquiry log:

• Date of inquiry
• Inquirer contact info
• Offer amount
• Negotiation notes
• Outcome

Inquiry history is critical data for renewal decisions.

3. Review Comparables Annually

Market conditions change:

• Comparables from 3 years ago may be irrelevant
• New sales emerge regularly
• Trends shift

Check NameBio annually for each domain before renewal decisions.

4. Use Objective Scoring Systems

Remove emotion:

• Scoring system provides consistent framework
• Reduces "gut feel" errors
• Creates defensible decision process
• Enables comparison across domains

Score all borderline domains to make rational decisions.

5. Prune 15-30% Annually

Healthy portfolios shed underperformers:

• New acquisitions replace drops
• Portfolio quality improves over time
• Capital efficiency increases

If you drop zero domains year-over-year, you're likely over-invested.

6. Separate Emotion from Business

Treat domains as financial assets:

• Would you keep stocks with zero growth for 5 years? No.
• Apply same rigor to domains
• Past attachment doesn't create future value

Business decisions based on data, not feelings.

7. Document Renewal Decisions

Keep notes on why you kept or dropped domains:

• Helps in future reviews
• Prevents repeating mistakes
• Clarifies decision-making process
• Provides audit trail

Simple spreadsheet column with brief reasoning is sufficient.

8. Consider Tax Implications

Timing of drops can affect taxes:

• Dropping domains = capital loss (if investment)
• Can offset capital gains from sales
• Year-end loss harvesting strategy
• Consult tax advisor for your situation

Coordinate renewal decisions with tax planning.

9. Test Wholesale Before Dropping

Always attempt wholesale sale before dropping:

• List 60-90 days before expiration
• Price at 2-5x annual renewal
• Better to recoup something than nothing

Exception: Trademark-risk domains (drop immediately).

10. Continuously Refine Criteria

Learn from experience:

• Track which drops got backordered (you dropped value)
• Track which keeps finally sold (patience paid off)
• Track which keeps never sold (should have dropped sooner)
• Adjust criteria based on your results

Your renewal framework should evolve with experience and market changes.

Frequently Asked Questions

How long should I hold a domain before dropping it?

Give domains at least 18-24 months for the market to discover them before dropping. Exceptions: immediately drop domains with trademark risks, dead technology, or where you immediately realize it was a mistake. For premium domains with strong fundamentals, consider holding 3-5 years. If zero inquiries after 3 years despite active marketing, dropping is usually appropriate unless strong recent comparables emerge or market trends shift dramatically in your favor.

What if I drop a domain and someone else registers it and sells it for a lot?

This occasionally happens, but don't second-guess your decision. You made a rational choice based on available data. The new owner may have different networks, marketing, timing, or simply luck. Focus on your overall portfolio performance, not individual domain outcomes. If this happens repeatedly, review your evaluation criteria—you may be dropping domains too quickly or misjudging market demand.

Should I renew domains even if I'm not actively trying to sell them?

It depends on your strategy. Long-term holders can justify renewing domains they're not actively marketing if fundamentals are strong (good comparables, growing niche, premium characteristics). However, even long-term holds should meet the 5-Year Rule threshold. If you're not actively marketing AND the domain doesn't meet renewal thresholds, you're likely holding out of inertia rather than strategy—consider dropping or at least listing passively on marketplaces.

How many domains should I drop each year?

Healthy portfolios typically drop 15-30% annually for active investors/flippers, or 5-15% for long-term holders. If you drop zero domains year-over-year, you're likely over-invested in underperformers. If you drop over 40% annually, you may be acquiring too many poor-quality domains initially. The goal is steady pruning of underperformers while maintaining core quality domains and adding new promising acquisitions.

What renewal-to-revenue ratio should I target?

Target a renewal-to-revenue ratio under 40%, ideally 20-30% or lower. If renewals exceed 40% of annual domain sales revenue, aggressive portfolio pruning is recommended. Professional domain investors often maintain ratios of 10-20%, meaning renewals are a small fraction of sales revenue. This indicates efficient portfolio management and strong domain quality. Calculate your ratio annually and track improvement over time.

Can I negotiate lower renewal fees with registrars?

For large portfolios (100+ domains), yes. Contact your registrar's account management or sales team and negotiate volume discounts. Some registrars offer 15-30% discounts for portfolios of 50-100+ domains. Also consider transferring to registrars with lower renewal rates (while watching for transfer restrictions). Note: lowest price isn't everything—factor in customer service, security features, and platform quality.

Should I drop domains in good extensions like .com just because they have no inquiries?

Extension matters, but it's not determinative. Even .com domains should meet basic renewal thresholds. If a .com domain has zero inquiries for 3+ years, no comparable sales, weak keywords, and doesn't pass the 5-Year Rule, extension alone doesn't justify renewal. That said, give .com domains more leeway than weak extensions—perhaps 4-5 years instead of 3 years before dropping, and use 3x multiplier instead of 5x.

What if I'm emotionally attached to a domain but it doesn't meet renewal criteria?

Register it personally (not as investment) and accept it's a hobby registration, or accept the emotional attachment is costing you money and drop it anyway. Don't let emotional attachment cloud business decisions in your investment portfolio. If it's truly important to you personally, keep it in a separate "personal" portfolio with separate accounting, and don't expect ROI. Investment portfolios should be emotion-free.

How do I handle domains I want to develop but haven't had time?

Be honest about whether you'll actually develop them. If the domain has been in your "I'll develop this" list for 2+ years without action, you probably won't develop it. Either commit to developing it in the next 12 months (with specific timeline and resources allocated), or drop it. Holding domains indefinitely with vague development plans is a common trap. Set deadlines and keep yourself accountable.

Should I consider parking revenue when making renewal decisions?

Absolutely. Any domain generating parking revenue that covers its renewal cost (or comes close) should almost always be renewed—it's generating positive or break-even cash flow. Type-in traffic is rare and valuable. Even domains with minimal parking ($5-10/year) demonstrate some market awareness and should be weighted favorably in renewal decisions. Track parking revenue as a key metric in your renewal evaluation.

Key Takeaways

• Use the 5-Year Rule: Domains must reasonably generate 5x their annual renewal cost within 5 years to justify renewal
• Zero inquiries after 3+ years is a strong drop signal—market has spoken through silence
• Target renewal-to-revenue ratio under 40%, ideally 20-30% for healthy portfolio economics
• Prune 15-30% of portfolio annually (active investors) or 5-15% (long-term holders) to maintain quality
• Apply objective scoring systems and remove emotion from renewal decisions
• Give domains 18-24 months minimum for market discovery before dropping
• Start renewal evaluation 90 days before expiration to allow time for wholesale attempts
• Quality beats quantity—smaller, curated portfolios outperform large, unfocused portfolios on per-domain ROI
• Track inquiries, comparables, and parking revenue systematically for data-driven decisions
• Attempt wholesale sales (2-5x renewal cost) before dropping—recover something rather than nothing

Next Steps

Now that you understand domain renewal strategy, implement systematic portfolio management:

1. Calculate Your Renewal-to-Revenue Ratio: Determine current portfolio health (annual renewals ÷ annual sales)
2. Create Renewal Calendar: Set 90-day, 60-day, 30-day, and 7-day reminders for all upcoming expirations
3. Implement Tracking System: Build spreadsheet or use portfolio software to track inquiries, comparables, and renewal decisions
4. Score Your Portfolio: Apply the scoring system to identify clear keeps, drops, and borderline domains
5. Schedule Annual Review: Set recurring yearly calendar reminder for comprehensive portfolio review
6. Prune Underperformers: Identify bottom 20% of portfolio and list wholesale or drop within 60 days
7. Document Your Criteria: Write down your specific keep/drop criteria for consistent decision-making
8. Track Outcomes: Monitor which drops got backordered and which keeps sold to refine your criteria

Need help tracking domain changes, inquiries, and history for renewal decisions? DomainDetails.com Pro provides comprehensive domain monitoring with historical tracking and automated alerts—essential tools for systematic portfolio management and intelligent renewal decisions.

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Research Sources

This article synthesizes domain renewal strategy best practices from the following sources:

• Professional domain investor case studies: Analysis of portfolio management strategies from successful investors managing 6-figure+ portfolios
• NamePros and DNForum discussions: Community insights on renewal decisions, portfolio optimization, and pruning strategies
• Domain portfolio management platforms: Best practices from Efty, DAN.com, Saw.com, and other professional portfolio tools
• Domain sales data analysis: NameBio and DNJournal data on holding periods, inquiry-to-sale conversion, and portfolio turnover rates
• Financial optimization research: Application of portfolio theory and capital allocation principles to domain investing
• Investor interviews: Conversations with professional domainers about their renewal decision frameworks and portfolio management
• Tax and accounting guidance: Professional advice on tracking basis, calculating costs, and tax implications of renewal decisions
• Industry conference presentations: DomainSherpa, NamesCon, and other industry event presentations on portfolio strategy

Portfolio management strategies and market conditions current as of December 2025.