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Free Course
Intermediate

Domain Investing

Build wealth with domain names

17 lessons
7-8 hours

About this course

The complete guide to domain investing, from beginner strategies to advanced aftermarket techniques. Learn valuation, find opportunities, navigate auctions, and close deals profitably. Whether you're starting out or scaling up, this course has you covered.

What you'll learn

  • Choose an investment strategy that matches your goals
  • Evaluate domain value using multiple methods
  • Win auctions and use backorder services effectively
  • Close sales safely using escrow and aftermarket platforms

Course Content

1

Getting Started with Domain Investing

Start here

Before you buy your first domain for investment, make sure you have the right foundation, tools, and mindset.

Start with a small budget ($100-500) to ...Set up essential tools: registrar accoun...
10 min
2

Choosing Your Investment Strategy

There's no one-size-fits-all approach. Learn the main strategies and find what works for your situation.

Flipping vs holding vs development appro...Niche focus vs broad portfolio strategie...
15 min
3

Understanding Domain Keywords

Keywords are the heart of domain value. Learn to identify and evaluate keyword domains.

Generic keywords vs brandable namesHow keyword search volume affects value
8 min
4

Quick Domain Valuation

Learn the 'order of magnitude' approach to quickly assess whether a domain is worth $100, $1,000, or $10,000+.

Use comparable sales as your primary gui...Understand the 10x price tiers in domain...
12 min
5

Finding Hidden Opportunities

The best deals are domains others haven't discovered. Master hand registration techniques.

Use keyword research tools creativelyMonitor trending topics and emerging ind...
16 min
6

Domains and SEO Value

Understand the relationship between domain names and search engine optimization in 2025.

Exact-match domains have diminished but ...Brandability and trust signals matter mo...
15 min
7

The Radio Test for Domains

Can someone spell your domain after hearing it once? Learn this critical evaluation technique.

If you can't say it clearly, people won'...Avoid homophones and unusual spellings
3 min
8

Buying Domains at Auction

Domain auctions can offer great deals or costly mistakes. Learn to navigate them successfully.

Set a maximum bid before the auction sta...Research domain history and backlinks
14 min
9

Finding Expiring Domains

Expiring domains with traffic and backlinks can be valuable. Learn how to find them.

Use drop-catching services and listsFilter by metrics that matter (DA, backl...
14 min
10

Using Backorder Services

Can't wait for a domain to expire? Backorder services try to catch it the moment it drops.

Place backorders at multiple services fo...Understand the difference between pre-re...
13 min
11

Aftermarket Platforms Compared

Sedo, Afternic, Dan.com - which platform is right for your domains? Compare features and fees.

Each platform has different buyer audien...Commission rates vary significantly
15 min
12

Using Comparable Sales Data

Past sales data is your best guide to pricing. Learn to find and interpret comps.

NameBio tracks millions of historical sa...Compare on TLD, length, keywords, and br...
3 min
13

Using Domain Escrow Services

Protect yourself in domain transactions with escrow. Both buyer and seller benefit.

Escrow.com is the industry standardFunds are held until domain transfer com...
12 min
14

Wholesale vs Retail Pricing

Understand the difference between selling to investors versus end users.

Wholesale: quick sales to other investor...Retail: higher prices but longer sales c...
14 min
15

Exact Match Domain Strategy

EMDs were once SEO gold. Learn their current value and how to identify good ones.

EMD direct SEO benefit has diminishedType-in traffic still has value
5 min
16

Plural vs Singular Domains

Should you buy the plural or singular version? Learn when each is more valuable.

Singular is usually preferred for brandsPlural can work for categories and marke...
3 min
17

Hyphens in Domain Names

Are hyphenated domains worth buying? Learn the truth about hyphens and value.

Non-hyphenated versions are almost alway...Some international markets accept hyphen...
2 min

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Who it's for

  • Aspiring domain investors
  • Side hustle seekers
  • Digital entrepreneurs
  • Portfolio managers and flippers

Prerequisites