Proxyman.com: The $120K Domain That Drove 40% Revenue Growth

If you think spending $12K for a domain is crazy, Noah Tran had a different mindset when he bought Proxyman.com for $120,000 in 2024. For a 5-year-old profitable business, it wasn't crazy—it was one of the best investments he could make.

The Negotiation

When Noah first reached out about acquiring Proxyman.com, the initial asking price was $300,000. That's a significant chunk of change for any business, let alone one that was already profitable on a .io domain.

But Noah didn't walk away. Instead, he negotiated. After rounds of back-and-forth discussions, he eventually closed the deal at $120,000—less than half the original asking price.

His advice? Keep negotiating. The first price is rarely the final price.

The Business Context

This wasn't a speculative purchase or a startup trying to establish credibility. Proxyman had been operating successfully for five years with a .io domain. The business was profitable, the product was mature, and customers were happy.

So why spend $120,000 on a domain upgrade?

Because Noah understood something crucial: the right domain isn't just a URL—it's a growth accelerator.

The 40% Revenue Growth

After making the switch from the .io domain to Proxyman.com, something remarkable happened: revenue grew by 40%.

Think about that. A five-year-old business with established customers and steady growth suddenly saw a 40% revenue increase just from changing its domain name.

The .com extension brought:

• Instant credibility – Customers and enterprises take .com businesses more seriously
• Better recall – Users could finally remember and type the domain correctly
• Professional positioning – The domain matched the quality of the product
• SEO benefits – Better domain authority and search visibility

The ROI Calculation

Let's do some simple math. If Proxyman was generating, say, $300,000 in annual revenue (a conservative estimate for a 5-year profitable SaaS), a 40% increase would be $120,000 in additional annual revenue.

That means the domain paid for itself in roughly one year through direct revenue growth—not counting the intangible benefits of brand strength, customer trust, and market positioning.

For a business planning to operate for decades, that $120,000 investment becomes one of the highest-ROI purchases possible.

The Lesson

Noah Tran's Proxyman.com purchase illustrates a crucial point that many founders overlook: the right domain becomes more valuable as your business grows.

When you're just starting out, spending six figures on a domain feels impossible. But when you have:

• A proven product
• Paying customers
• Steady revenue
• Years of operation

...then upgrading to a premium domain isn't an expense—it's a strategic investment with measurable returns.

Noah's closing advice echoes throughout the domain world: "It's one of the best investments." When a domain name upgrade can drive 40% revenue growth, it's hard to argue with that math.

And if you're facing a $300K asking price? Keep negotiating. Noah did, and saved $180,000 in the process.