Domain Myths Busted

Domain registration is a renewable lease, not ownership. You must renew periodically (usually annually) or lose the domain.

Google treats all TLDs equally for ranking purposes. Content quality, relevance, and technical SEO matter far more than the extension.

Premium domains often justify their price through brandability, memorability, keyword value, and reduced marketing costs. However, due diligence is essential.

Without privacy protection, your personal info is publicly visible in WHOIS, leading to spam, phishing attempts, and potential identity theft.

While short domains are valuable, brandability and memorability matter more. 'Amazon' beats 'Amzn', and meaningful longer domains can outperform random short ones.

Properly executed transfers have zero downtime. DNS settings are preserved during transfer. Only changing nameservers (different from transfer) causes propagation delays.

Many ccTLDs (.io, .co, .me, .tv) are used globally for branding. Google allows geo-targeting settings to be changed for most ccTLDs.

Domain age itself isn't a ranking factor. Older domains may have accumulated backlinks and authority over time, which does help SEO indirectly.

Defensive registration of every TLD is expensive and usually unnecessary. Focus on your primary TLD and key variations (.com, .net, common typos) for brand protection.

Google doesn't penalize hyphens directly. However, hyphenated domains can look spammy to users and are harder to communicate verbally.

Expired domains go through grace period (30-45 days) and redemption period (30 days) before release. You often have 60+ days to recover an expired domain.

New gTLDs are fully functional and ICANN-approved. Many successful businesses use them (.app, .io, .dev). The key is choosing one appropriate for your audience.